Media Relations

“info@acmecorp.com” is not an email address to a journalist—it’s a red flag.

Making someone laugh is the most intimate connection we can create in a business environment. Humor is a powerful way to amplify a message as competition for the attention span increases exponentially.

Companies go through quiet periods when news output is limited. As PR pros, our job is to maintain clients’ presence in their industries during these times.

Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA.

I made a concerted effort to harness the relationships that I had spent years developing and take them with me to the next stop on my career path.

Two world-famous celebrities, two disclosures, one dreaded disease: Who communicated the message better?

As readers of my past articles might know, I’m a strong believer in going against the grain regarding long held PR tenets. This is especially true when it comes to media relations. Here are several… Continued

This might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two.

By now you’ve heard the news that Adam Levine hates his country. No, he loves his country. Wait a minute: what does he really feel and why do we care?  If “The Voice” coach and… Continued

How people find content should be a determining factor in the kind of content you produce, says
Content Marketing Boot Camp speaker Buddy Scalera of Ogilvy CommonHealth Worldwide.