Former journalist David Sommers explains that PR pros must add value to reporters via social media.
Media Relations
4 Tips for Preparing Senior Executives for a Major Speech
February 12th, 2013 by Matthew SchwartzPresident Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation.
2013 CSR Awards: Media Relations
February 11th, 2013 by PRNEWSWinner: Havas PR – When Breast Cancer Is Just the Beginning of the Story Although a breast cancer diagnosis can seem like the end of a story at first, Havas PR discovered that when people… Continued
Editor’s Pick: Video of the Week (2/7)
February 7th, 2013 by Matthew SchwartzThis New York Times video explains some low maintenance video apps that are designed to turn your smartphone’s library into short films.
Crisis Lessons Between a 30 Rock and a Hard Place
February 7th, 2013 by Bill MiltenbergStephanie Scott, social media specialist for American airlines, provides four lessons learned from the Alec Baldwin Words With Friends tweeting incident.
6 Secrets to Writing a Killer Synopsis
February 5th, 2013 by Andrew HindesA boring description of an interesting play or TV show will not have the desired effect on journalists—or their readers, viewers or listeners.
7 Media Relations Tips for Joe Flacco and Co. While on the Super Bowl Circuit
February 5th, 2013 by Bill MiltenbergJoe Flacco may have won the Super Bowl MVP award, but the onus is on his surrounding PR staff to make his procession of media interviews pop.
5 PR Tips to Help Your Small Business Thrive
January 31st, 2013 by Carrie FoxSmart PR is more than just getting "ink," says Carrie Fox. It’s about using communications to help you achieve your true business objectives.
Swing and a Miss: MLB’s Response to A-Rod PED Revelations is Tepid at Best
January 30th, 2013 by Bill MiltenbergThe story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.
Road to Effective PR Writing Need Not Be So Bumpy
January 30th, 2013 by Matthew SchwartzDespite the proliferation of social channels, there are some elements of writing that won’t soon go out of style.