Establishing media relations in a foreign market requires persistence, research, genuine interest, and a collaborative mindset. Our contributor explains how the basics of media relations, however, remain the same, irrespective of the market.
Media Relations


Pitching an Exclusive: Do’s and Don’ts
May 31st, 2023 by Nicole SchumanSeveral PR veterans provided tips on how to proceed when it comes to offering an exclusive to a journalist.

Understanding a Lawsuit News Flow for Optimum Communications Strategy
May 24th, 2023 by James F. Haggerty and Thom WeidlichA big challenge to handling media relations around a lawsuit is understanding the rise and fall of media interest as the litigation drags on. Our contributors tell us how.

Spring Clean Your Earned Media Mindset
May 17th, 2023 by Diana BarduskNow that spring has sprung, many brands and communicators are knee-deep in 2024 planning. As you’re tackling your spring cleaning, take this time to refresh your media mindset with these five earned media trends.

Pitching Media When a Breaking Story Dominates the News Cycle
April 26th, 2023 by April WhiteOur author suggests considering these things when faced with a breaking news and timing dilemma.

Top Five Tips: As Twitter Changes, so Does Pitching
April 25th, 2023 by Nicole SchumanWith the removal of blue checkmarks for those previously verified, pitching and media relations strategies that included Twitter become a bit more complicated.

Tips for Following Up on Your Pitch
April 19th, 2023 by Tai NicholsPR consultant and trainer, Michael Smart, provides strategies for PR professionals to overcome psychological barriers and craft effective PR follow-up messages that can result in increased placement success.

PR Roundup: Bud Light Outrage, NPR Quits Twitter, and Pitching Responses Slow
April 13th, 2023 by Nicole SchumanPRNEWS reviews the outcomes of brand and consumer outrage, as well as the Propel Q2 Media Barometer, in this week’s PR Roundup.

Lessons On How Not to Act During A Press Conference
April 12th, 2023 by Arthur SolomonOur author shares many “do not copy” lessons for teaching clients how to act during press conferences.

PR Roundup: Reviewing the White House, Bragg and Trump’s Responses to this Week’s Arraignment
April 6th, 2023 by Nicole SchumanInstead of our typical news roundup and lessons this week, we reviewed three key characters of this week’s focus: Manhattan District Attorney Alvin Bragg, former President Donald Trump and The White House.