For teenagers, Facebook is “dead and buried.” That’s the conclusion from one of the authors of the recently released Global Social Media Impact Study, which showed that teens are abandoning Facebook for rivals such as Snapchat and Whatsapp. But when it comes to adults, Facebook is alive and well.
Digital & Technology
New Year’s Resolutions for the PR-Minded
December 31st, 2013 by Diane SchwartzThe good thing about New Year’s resolutions is that no one is really listening closely to what you are resolving to do. But resolutions do crystallize our goals and make the month of January, at… Continued
Redesigns of Time Inc. Websites May Hold Lessons on Sponsored Content
December 30th, 2013 byEarly next year, Time Inc. is expected to unveil redesigned websites for its major titles Fortune, Time and Sports Illustrated.
Google Crushes SEO Hack, Makes Rap Genius ‘Unsearchable’
December 27th, 2013 byGoogle took enforcement of its SEO standards to extreme lengths Thursday after learning of suspect SEO practices used by popular lyrics website Rap Genius.
Strike a Balance Between Personal and Promotional on Twitter
December 26th, 2013 byUsers want to connect with real people on social media. The best Twitter authors engage audiences with a mix of practicality, promotion and diversion.
Strategic Thinking Leads Choice of Social Tools for Boeing’s Gary Wicks
December 24th, 2013 by Richard BrownellThe surest way to stay connected in 2014 is through social media. But how do you stay connected in a constantly evolving media landscape?
5 ‘I’s’ of Social Media ROI
December 23rd, 2013 byMeasuring ROI is a challenge facing any organization with a social media budget. How can companies determine if their social media strategy is working?
Yes, Justine Sacco Really Said That on Twitter!
December 23rd, 2013 by Caysey WeltonJustine Sacco, chief communications director for Barry Diller’s IAC, created a Twitter firestorm with a shockingly insensitive and offensive tweet.
Case Wheeling and Dealing: Campaign for Bike-Share Program in Minneapolis Inspires Tourists and Residents Alike
December 23rd, 2013 by PRNEWSwhen Minneapolis decided to launch a bike-share program city officials knew that it would take a lot of citizen education at the front end and a sustained effort on the backend to get the program running smoothly.
Benefits of Reciprocal Mentoring Apply to Both Sides of the Table
December 23rd, 2013 by Glynn MurphBeing a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma.