Digital & Technology

The World Is Your (Social Media) Oyster

December 31st, 2013 by

For teenagers, Facebook is “dead and buried.” That’s the conclusion from one of the authors of the recently released Global Social Media Impact Study, which showed that teens are abandoning Facebook for rivals such as Snapchat and Whatsapp. But when it comes to adults, Facebook is alive and well.

New Year’s Resolutions for the PR-Minded

December 31st, 2013 by

The good thing about New Year’s resolutions is that no one is really listening closely to what you are resolving to do.  But resolutions do crystallize our goals and make the month of January, at… Continued

Redesigns of Time Inc. Websites May Hold Lessons on Sponsored Content

December 30th, 2013 by

Early next year, Time Inc. is expected to unveil redesigned websites for its major titles Fortune, Time and Sports Illustrated.

Google Crushes SEO Hack, Makes Rap Genius ‘Unsearchable’

December 27th, 2013 by

Google took enforcement of its SEO standards to extreme lengths Thursday after learning of suspect SEO practices used by popular lyrics website Rap Genius.

Strike a Balance Between Personal and Promotional on Twitter

December 26th, 2013 by

Users want to connect with real people on social media. The best Twitter authors engage audiences with a mix of practicality, promotion and diversion.

Strategic Thinking Leads Choice of Social Tools for Boeing’s Gary Wicks

December 24th, 2013 by

The surest way to stay connected in 2014 is through social media. But how do you stay connected in a constantly evolving media landscape?

5 ‘I’s’ of Social Media ROI

December 23rd, 2013 by

Measuring ROI is a challenge facing any organization with a social media budget. How can companies determine if their social media strategy is working?

Yes, Justine Sacco Really Said That on Twitter!

December 23rd, 2013 by

Justine Sacco, chief communications director for Barry Diller’s IAC, created a Twitter firestorm with a shockingly insensitive and offensive tweet.

Case Wheeling and Dealing: Campaign for Bike-Share Program in Minneapolis Inspires Tourists and Residents Alike

December 23rd, 2013 by

when Minneapolis decided to launch a bike-share program city officials knew that it would take a lot of citizen education at the front end and a sustained effort on the backend to get the program running smoothly.

Benefits of Reciprocal Mentoring Apply to Both Sides of the Table

December 23rd, 2013 by

Being a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma.