Digital & Technology

Seventy-eight percent of CMOs think custom content is the future of marketing. What can communicators do when there is no hard news to shape content?

Esurance’s ad buy was a shrewd play, combining paid and social media which has led to earned media—but not necessarily the kind the insurer wanted.

In terms that will resonate with communications professionals, Big Data is really a lot like a giant survey, but better.

Maybe you recall Strother Martin’s pained, twisted line of dialogue spoken to Paul Newman in Cool Hand Luke, delivered after Martin has struck chain-gang prisoner Newman with a blackjack: “What we’ve got here is failure… Continued

Facebook’s willingness to break apart its platform into multiple apps is indicative that Zuckerberg is not afraid to take a lesson from his competitors.

How would your PR message look on someone’s sleeve? What about a wristwatch or a bracelet? Communicating your brand message via wearable technology may be one step closer to the mainstream, following Google’s deal with VSP, the nation’s biggest optical health insurance provider.

For those of you tired of awards speeches, you’ll find no better honoree than Daft Punk, the electronic music duo that won four Grammy Awards on Sunday including Record of the Year and Album of… Continued

Courtney Love made history Wednesday as the first person to go to trial to defend herself against charges of libel on social media—an act known as “Twibel.”

So why is San Francisco, in particular, on the brain now instead of say, the Côte d’Azur? Because PR News is headed to San Francisco for its Feb. 4 Writing Boot Camp and Feb. 5 Digital PR Summit, and I’m getting hungry

Thanks to the new video series, “Dean’s Download,” Avery Dennison employees hear from their CEO first-hand, and in near real time, about everything from customer visits and trade shows to the company’s most important business initiatives.