Digital & Technology

Virgin American has given passengers (and Internet users) a reason to actually pay attention to the FAA-mandated pre-flight safety instructions. The brand recently rolled out a five-minute safety video that puts a whole new spin on safety.

The story you want to tell should lead image design, not the other way around, says Pete Ternes, senior social media and corporate reputation strategist for General Motors.

The Council of PR Firms’ Critical Issues Forum featured a spirited debate about the growing influence of so-called native advertising, or branded content, which has quickly become a key component in marketing communications.

At this stage in the evolution of social media, PR pros and communicators are fairly adept at crafting their messages for Facebook, LinkedIn and Twitter.

The U.S. Presidential Library system began in 1939 and was developed to create living archives chronicling each president’s years in office.

Content marketing is quickly changing how public relations (PR) agencies engage target audiences and how they can demonstrate their value to clients.

▶ A Buyer’s Market For The Unemploye d? Nearly three-quarters of Americans (69%) would rather be unemployed than work for a company that has a bad reputation, according to a recent study by Corporate

As a PR pro, writing is arguably your most important tool. But keeping that tool sharp is a never-ending commitment.

Mobile is a tough nut to crack, whether you are an analyst, marketer or PR pro. Nevertheless, it is a direct portal to your audience and your content is just a tap or swipe away.

With recent studies showing that consumers are exposed to an overwhelming 5,000 brand messages a day, visual content is an absolute PR/marketing must.