Digital & Technology

when Minneapolis decided to launch a bike-share program city officials knew that it would take a lot of citizen education at the front end and a sustained effort on the backend to get the program running smoothly.

Being a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma.

Finding your brand’s voice on Twitter requires understanding the expectations of your audience and having a firm grip on your organization’s identity and purpose.

Bad news for Target shoppers this week as it was revealed that hackers might have compromised around 40 million credit and debit card accounts.

As Facebook continues to experiment with video distribution, here are some actionable tips you can put to use right now on YouTube.

With the recent release of updates to its search algorithm, Google has adjusted PageRank, the fundamental paradigm for determining website visibility.

Leaders in social media for internal communications may offer useful lessons for the rest of us.

Wither “pray and spray?” Not anytime soon unless PR reps get better training and think smarter about how they pitch stories and deal with reporters.

Without any prior PR experience, SynapDx needed LPP’s expertise in story development and media relations in order to promote the first clinical study of its kind.

More than 9 out of 10 U.S. companies are changing business models to meet new client demands and keep up with disruptive technologies, according to a recent study from KPMG.