Digital & Technology

MWW and McDonald’s NY Tri-State Owners/Operators Association created the McDonald’s New York Metro Nutrition Network to change the conversation around McDonald’s and nutrition and dispel myths about its menu offerings; in all, the campaign received more than 20 million total impressions with a total ad value of $3.6 million.

Clorox set out to celebrate the “everyday ick” parents face through a cross-brand campaign that created a new “language of mess” online by parents, for parents; in just the first two weeks after launch, more than 140 words were created by consumers based on their own personal “ick- speriences,” and they were submitted to www.icktionary.com to be added to the new language.

To cultivate Web traffic on its site SunshineSweetCorn.com, the Florida Sweet Corn Exchange employed an organic approach to SEO.

To cut through the tangle of competing hair care products for Unilever’s Clear Scalp & Hair Beauty Therapy, Weber Shandwick helped build an online community that now hovers near 1 billion fans, achieving a total post reach of 80.1 million and 222,000 “people talking about this” on Facebook.

During the last year, the total number of new subscribers to Hunter PR’s The 511 e-newsletter has more than doubled, and in that time, the average open rate for The 511 has been 25.2%, nearly three times the average for marketing newsletters.

The “Why VW” blog campaign was developed by Edelman to allow consumers to connect and submit their Volkswagen stories online; since its launch, it has received over 1,300 user stories and more than 2.8 million page views from over 720,000 unique visitors.

On behalf of DICK’S Sporting Goods, Catalyst created a consistent brand voice on social by doing a deep dive on consumer insights and conducting a series of creative exercises with senior leaders at DICK’S, helping the brand exceed all 2012 goals for reach, growth, engagement and chatter on social media channels, adding 1.4 million fans/followers, and experiencing 327% community growth.

At the South by Southwest Interactive Festival in Austin, Texas, Pizza Hut launched a first-of-its-kind interviewing method: 140-second interviews for a cutting-edge new position, the “Manager of Digital Greatness; not only was Pizza Hut able to fill the post, the company also received a bounty of media coverage.

On April 16, 2013, the FAA advised Airlines for America and airline carriers that furloughs of air traffic controllers would begin the following Sunday; in less than 10 days, A4A led a grassroots campaign that ultimately resulted in Congressional action to resolve the issue with legislation.

Weber Shandwick’s GoLive platform has been successful for a wide range of clients across industries, including technology, education, food and health, travel, and automotive; for example, on behalf of Verizon Wireless, Weber Shandwick executed GoLive events from key conferences like CES and CTIA, creating a GoLive community of more than 20,000 Verizon Livestream subscribers.