Universities today seem to be more vulnerable than ever to reputational crises. Not only are they educational and research institutions, but they are also home to major athletic programs, Greek life communities, alumni organizations and political groups. It is all of these stakeholders that make universities not only strong but also vulnerable to the unexpected event that could cause significant damage to the institution’s reputation.
Crisis Management
Chick-fil-A’s Response Needs to Be as Sweet as Its Cookies
April 26th, 2016 by Seth ArensteinChick-fil-A wisely halted sales of its Chocolate Chunk Cookies when its supplier, CSM Bakery Solutions, informed it that the cookies contained a trace of peanuts in them. That’s in contrast to dietary information it supplies to customers at its restaurants and online that the cookies are peanut-free.
8 Time-Tested Crisis Communications Tips You Can Adopt for Your Brand
April 25th, 2016 by Joel Newman, assistant director, communications, United Network for Organ SharingIn potential crisis situations, UNOS invokes a crisis communications plan and involves UNOS executive staff members and elected officers.
How PR Pros Can Shape a Brand’s Culture to Avert Looming Crises
April 18th, 2016 by Deborah Hileman, President/CEO, Institute for Crisis ManagementEvery day, another organization finds its way into the headlines embroiled in a once-preventable crisis that threatens its reputation, financial health, even its very survival. In this age of instant global communication, no organization is immune. Entire companies and their stakeholders can suffer from the consequences of poor decisions made by people at every level of the organization. Often, powerful cultural influences in an organization disguise the warning signs that can identify smoldering issues that spell disaster.
4 People to Include on Your Communication Alert Team
April 13th, 2016 by Ian James WrightWhen you’re putting together preparations for the possibility of a crisis, internal communications is usually not the first thing to come to mind. But it’s an essential part of crisis response preparedness; you must loop in employees, owners, board members, investors and the wider community (including the families and business associates of all the above) if you want to maintain your reputation.
Tips for Crafting Positive Messages to Soften the Perception of Tax Inversions
April 11th, 2016 by Seth ArensteinWith April 18 looming, we certainly expected to be conversing about income tax this time of year. But who could have predicted the words “Panama Papers,” “Mossack Fonseca” and “tax inversions” would be rolling off our tongues during last weekend’s barbeque?
The Panama Papers: Steps Communicators Should Take Now
April 4th, 2016 by Seth ArensteinWith 11 million documents under scrutiny by the world’s journalists, it seems a safe bet that more shoes will drop, perhaps implicating brands doing business in Russia, Iceland or Argentina. The question for brand communicators is what to do now? We have some answers.
Time to ‘Resurrect’ That Crisis Plan on Your To-Do List
March 30th, 2016 by Seth ArensteinAre these signs of the times? Last week a sports announcer was pilloried for what some felt was an inappropriate remark. The University of Virginia men’s basketball team in the Elite 8 of the NCAA… Continued
PR News/Nasdaq Survey: Nearly Half of Organizations Shun Crisis Preparation
March 28th, 2016 by Seth ArensteinNearly half of the communicators surveyed in a poll conducted earlier this month said their organizations lack a crisis communication playbook.
New CEO Ingram Sets JWT on Right Path for Diversity
March 24th, 2016 by Ian James WrightCredit is due to ad agency J. Walter Thompson and WPP for surpassing our advice on their crisis. A new CEO with a new vision, backed up by JWT’s new documentary focused on the achievements of female pioneers and leaders, all add up to an earnest response to an ugly public relations moment.