With so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely.
Crisis Management
How Personal Stories Can Be Used to Fight Public Apathy on Volkswagen
February 1st, 2016 by John Sisson, President, Wilde AgencyAs communications pros we know that storytelling can be a powerful tool.
Wounded Warriors Project in Crisis After Claims of Improper Spending
January 28th, 2016 by Mark RenfreeThe Wounded Warrior Project hasn’t been slow in addressing the allegations against them. But they’re not out of the woods yet.
How to Forge Stronger Connections and Still Have Time for a Bath
January 28th, 2016 by Diane Schwartz“Don’t talk to strangers!” That was the advice many of us received as children. No one told us when to start talking to strangers again (at 19? 22? 43?) We had to figure that one… Continued
6 Steps to Guide You Through a Social Media Crisis
January 27th, 2016 by Ian James WrightDuring a crisis, ask the right questions, say the right things, and do each at the right time.
PR Lessons from Winter Storm Jonas
January 25th, 2016 by Seth ArensteinIn a weather disaster, as with any crisis, over-communicate your message in a timely manner; do it clearly, concisely and on platforms where your customers are likely to be.
Crisis Management Tips Learned From the Ebola Outbreak in West Africa
January 25th, 2016 by Mina Chang, President-CEO, Linking The WorldWhile each situation is unique, the importance of effective communication in these instances isn’t.
Integrity, Passion Distinguish Boston Globe From Lumosity in Crisis Mode
January 25th, 2016 by Katie Paine, CEO, Paine PublishingDuring the opening days of 2016, a hot new startup company, Lumosity, was hit with a $2 million fine for false advertising
Oscar Nominations Won’t Win Hollywood Any Prizes for Diversity
January 14th, 2016 by Steve GoldsteinIntentionally or not, with its list of nominees the motion picture industry is sending a message about its own sense and awareness of the value of diversity—a message and perhaps a wake-up call that could prove useful to other industries and professional disciplines that have similar blind spots.
5 PR Lessons From the Golden Globes
January 11th, 2016 by Seth ArensteinDespite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.