In just days, the COVID-19 pandemic has led to shifts in the way communications is practiced across all industries and sectors, including not just traditional brand messaging, but how employers are disbursing important information to staff and governments to constituencies. Senior comms professionals gathered virtually on March 25 to discuss PR in these unprecedented times during a PRNEWS webinar, Communicating about COVID-19 — Navigating a New and Uncertain Crisis.
Crisis Management
WEBINAR RECAP: COVID-19 Beginning to Reshape PR and Communications
March 26th, 2020 by Erika BradburyRESOURCES: Coronavirus Communications
March 25th, 2020 by PRNEWSResources PRNEWS put together a list of resources for easy access, along with links to all of our COVID-19 coverage. Helpful Links AP Style Guide for Coronavirus LinkedIn Group: Communicating about Coronavirus The Page Info… Continued
Rewriting the Crisis Playbook in the Era of Coronavirus Communications
March 25th, 2020 by Ted BirkhahnWhile some tenets of sound crisis communication remain, coronavirus has changed many of the best practices and benchmarks, perhaps irrevocably. Moving forward, communicators will need to consider mental health issues and be better able to identify stressors in the social conversation.
Why We Need to Communicate from the Heart Now
March 24th, 2020 by Gil BasheWe don’t emotionally trust facts; we trust people – or we don’t. As we process facts emotionally, we trust leaders who move beyond facts to speak in a voice that echoes how we feel, right now. At a time when the public is worried, communicating with the heart can help. Facts alone will not drive people to action, writes Gil Bashe, managing partner, global health, Finn Partners.
Five Tips for Notifying People of Exposure to Coronavirus
March 17th, 2020 by Janice PersonAs PR professionals face an increasing number of communications challenges amidst the COVID-19 pandemic, some communicators will encounter the daunting task of notifying customers, employees and others about the possibility that they have been exposed to the coronavirus. Here are tips to help craft that communication.
In Wake of COVID-19, Communicators Return to Live Video
March 17th, 2020 by Sophie MaerowitzWith an increasing number of institutions and storefronts now mandated to shut down operations, communicators have turned to live video as a workaround for serving existing clientele and reaching new ones. Some organizations have tied live streaming directly to their core missions. Here are some tips for making the most of live streaming during the COVID outbreak (without appearing opportunistic).
In Coronavirus Crisis, South Korea Shows How Government PR is Done
March 16th, 2020 by Frank AhrensSo far, no country is able to control coronavirus. Arguably, South Korea is managing it, despite taking a very heavy hit. A communicator representing the Embassy of South Korea argues the country’s daily and transparent government communications protocol is playing a large role in the nation’s successful coronavirus management.
COVID-19’s New Normal: PR Pros Busy Crafting Messages
March 12th, 2020 by Seth ArensteinFor many communicators and nearly everyone else, the past few days have been a whirlwind. Today, communicators from large and small brands and organizations were racing to react to the coronavirus’s new normal. Here’s a roundup of how brands were handling events of the day.
CORONAVIRUS UPDATES: Communications, Coverage and PR Best Practices
March 11th, 2020 by PRNEWSCheck back here for the latest updates on our coverage related to communications, public relations and the coronavirus (Covid-19) outbreak.
What Does Diversity & Inclusion Have to Do with Your Crisis Plan? Everything
March 10th, 2020 by Esther-Mireya TejedaLinking diversity and inclusion to crisis is not something communicators think of often. Yet, when an organization’s PR team does not reflect the ethnic makeup of its consumers, there is a tremendous opportunity for failed risk assessments. Simply put, less diversity can mean more bad judgement calls