Our top professional priority is limiting damage from coronavirus through our work as communicators. In addition, though, the pandemic is giving off a bevy of data about how well our crisis plans are working. It’s imperative we track our successes and failures as we prepare for the next crisis.
Crisis Management
European Communicators Push Upbeat Approach to Virus PR
April 14th, 2020 by Vildana KurtovićIn certain parts of Europe, where the novel coronavirus is a few weeks ahead of US hotspots, audiences have begun to reach the information and emotional saturation point. Many are no longer watching the news. PR pros have found it’s important to maintain a positive approach in their internal and external communications.
Tips for Customer Service Communications During The Pandemic
April 13th, 2020 by Seth ArensteinDespite the overwhelming demand on certain industries, customer service remains a reputation maker, good or bad. Fortunately, we found the basics of good customer service communications prior to the pandemic remain constant. Add to them even more than normal emotion and understanding.
Forcing a Coronavirus Connection in a Pitch is Bad PR
April 10th, 2020 by Arthur SolomonUsing a catastrophe as a news hook to pitch journalists makes the PR pro and the company the communicator is pitching look callous and opportunistic.
Why the ‘Chinese Virus’ Narrative is a Dangerous Distraction
April 8th, 2020 by Debra Zimmerman MurpheyInformation about the coronavirus pandemic mostly has been built around straight messaging: wash your hands, stay home, save lives. The term Chinese virus has entered the public lexicon. Marginalizing ethnicities during a public health crisis can trigger xenophobia. In addition, it does not engender needed public engagement.
During Coronavirus, Brands Should Lead, Not Sell
April 7th, 2020 by Mark SorensonSince brands are trusted more than politicians, this dark moment is an opportunity for them to shine, argues creative director Mark Sorensen. He offers several ways brands and their leaders can help direct the public to do the right thing, proving that capitalism cares about more than profits.
A Shortlist of COVID-19 Era Communications Tools
April 7th, 2020 by Sophie MaerowitzWorking in quarantine poses unique challenges for communicators. What videoconference tools should you be using? Can you air a video press conference or statement from your CEO remotely? These questions and more were asked of PRNEWS’ recent webinar panel on COVID-19 communications. For answers, we scoured the web and polled the PRNEWS community for their favorite internal and external digital communications tools amid the crisis.
Internal Communications Watching Closely as Employee Needs Change During Pandemic
April 7th, 2020 by Seth ArensteinSince it was nearing tax time, we wanted to interview a communicator in the tax industry. Then the pandemic arrived, and April 15 became just another day. Jesse Hamlin, who runs communications for Avalara, tells us that it’s almost always tax time somewhere in the world. She discusses how her team is monitoring its employees’ needs during this difficult moment.
During Pandemic, Aflac Conditions Public to Seek Real-Time Updates at Single Site
April 7th, 2020 by Catherine Hernandez-BladesAs part of our series of interviews with senior communicators, we asked Aflac SVP, chief ESG and CCO Catherine Hernandez-Blades to tell us what she and her team have learned during the early stages of the virus.
The 7 Must-Haves for Your Executive Crisis Communication Procedures
April 7th, 2020 by Liz LibermanWhen a crisis such as coronavirus hits, the volume of news can be overwhelming. Here are seven tips and tactics to manage and monitor the information flow during this difficult moment and future crises.