Crisis Management

DeMoulas Market Basket, Amazon and Hachette fare poorly in their handling of PR crises.

Twitter is a powerful tool that can take your brand to new heights, but in the wrong hands it can be a terrible weapon that can lead to a PR disaster.

In a digital age—with some imagination—it’s much easier to turn a negative into a positive, as evidenced by how bakery king Greggs responded after an offensive company logo appeared on Google.

Your brand’s communications team should have a comprehensive crisis-management plan in place that includes these key items for message development.

When we think of “brand security,” we often think in terms of information technology, software and solutions that are done by “somebody else.” This thinking is actually incorrect. In fact, it is incumbent upon communicators to learn how to improve the security of their brand.

I’ve been riveted by the fast-moving situation in Ferguson, Missouri. It seems like an event from the sixties, a dark reflection of an ugly period long past, when cities burned and communities writhed in confrontations… Continued

Winners and honorable mentions in more than 40 categories—ranging from cause-related marketing and community relations to product launch, social media campaign and viral campaign—will be celebrated at a Sept. 16 luncheon event at New York’s Grand Hyatt.

Thanks to a deal struck between Lands’ End and Condé Nast, loyal Lands’ End customers were treated recently to a free copy of the July issue of GQ—an issue which features model Emily Ratajkowski on the cover wearing only a lei.

In an attempt to involve more female users, smartphone maker OnePlus recently removed its contest to find its forum’s “top 50 most well-liked ladies.”

I have a stack of business books that I’ve either started reading or plan to start reading soon. I’m looking forward to getting into them, and I took three of them with me for a… Continued