The Yelp lawsuit points to a major issue for companies that make use of online recommendations and endorsements, as consumers may start to fight back. Before you incur a multi-million dollar class action lawsuit, here are some tips for cleaning up your endorsement policy.
Crisis Management
Shareholder Lawsuit Looks to Nail Yelp for Fake Reviews
August 7th, 2014 byGood Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists
August 7th, 2014 by Steve GoldsteinGinger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.
Russian Hackers Breach 420,000 Websites—Is Your Organization Next?
August 6th, 2014 by Mark RenfreeThe potential for data vulnerability exploitation has created a situation where communicators must prepare for the looming threat of a data security crisis.
Bracing for When (Not if) Your Brand Has to Apologize
August 5th, 2014 by Matthew SchwartzApologies are a delicate art. Of course, a lot depends on the blowback from the public about what was done or said, and the severity of the crisis.
4 Ways to Get a Reporter to Pay Attention to You
August 4th, 2014 by Diane SchwartzBack in my reporting days, I spent a good amount of time doing something that might strike many as nostalgic: interviewing sources and talking to PR people on the phone. If only today’s reporters had… Continued
Norwegian Cruise Line Drowning in Bad PR
July 28th, 2014 by Matthew SchwartzNorwegian Cruise Line is being called “heartless” after the cruise-ship company refused to let a New York couple rebook a summer vacation after their 5-year-old son was diagnosed with cancer.
Comcast Debacle Points Out Need for HR/PR Collaboration
July 28th, 2014 by PRNEWSThe recent episode involving a Comcast customer service representative may be particularly cringe-worthy for communicators.
PR Lessons from a Growing Meat Scandal
July 22nd, 2014 by Matthew SchwartzA suspect meat scandal in China is getting worse. The growing scandal surrounding Husi Food should focus the mind of communicators when it comes dealing with global supply chains and crafting a contingency plan for when a crisis ensues.
Stakes for PR Pros When Brands Get Into a Fight
July 21st, 2014 by PRNEWSWhen C-level managers dig in their heels and refuse to blink, PR pros need to think about the use of language as it relates to the conflict, perception and, perhaps most important, consumer sentiment.
Case Study: University Prevents Tragedy, Shapes Its Own Narrative
July 21st, 2014 by PRNEWS“My roommate just pulled the fire alarm and he’s got a gun.” UCF Police received that harrowing 911 call from an on-campus resident at the University of Central Florida in Orlando, Fla., shortly after midnight on Monday, March 18, 2013.