It’s dunzo for Crumbs. The cupcake company on Monday said that it was shuttering all its stores and filing for Chapter 7 bankruptcy liquidation. Could a different PR strategy have saved the bakery company?
Crisis Management
Hunger Program Persists Despite Government Shutdown
June 30th, 2014 by PRNEWSNonprofit localizes nationwide crisis For two weeks last October, the federal government of the United States shut down. The opposing sides of the Affordable Care Act reached what seemed to be an
FAFSA Confirms Own Stereotype with Kristen Wiig ‘Help Me. I’m Poor.’ Tweet
June 26th, 2014 byWhile FAFSA is not actually responsible for giving out loans, reminding those who have used your service that they are poor—the same people who are currently shouldering the largest debt burden in history—is a terrible communications tactic.
Walmart Picks a Fight with The New York Times: Good PR or Bad?
June 24th, 2014 by Richard BrownellWhat happens when the nation’s largest retailer picks a fight with the nation’s most respected newspaper? Does this make for good PR or bad PR?
3 Things That Went Wrong with Delta’s U.S.-Ghana World Cup Tweet
June 17th, 2014 byAfter Delta tweeted congratulating the U.S. men’s national soccer team on their win over Ghana on Monday night, negative feedback starting rolling in almost immediately.
PR Pros Must Lead as Companies Emerge from Scandal
June 16th, 2014 by PRNEWSPR pros can play a meaningful role in rehabbing scarred brands by creating a comprehensive plan to ensure that communications initiatives do not get stalled at any middle level.
DNA Brands’ False Press Release Leads to Resignation of CEO
June 12th, 2014 byProfessional communicators have debated the evolving role of the press release with increasing frequency over the past few years, but DNA Brands Inc., makers of a line of energy drinks, proved this week that the press release is still a very important tool.
When Your Actions Are the Message
June 9th, 2014 by Bill NowlingDetroit’s financial emergency and trip through Chapter 9 bankruptcy have been more than 60 years in the making, so it is no surprise that the crisis management lifespan for this event is longer and more protracted than others.
Seeking an Evolved Model in Communications Leadership
June 9th, 2014 by PRNEWSThe PR field has perhaps undergone more transformation in the past five years than in the previous two or three decades. Changes in the way content is produced, distributed and consumed have had a dramatic affect on marketing communications, from mobile to social media. But there may be an even more profound change afoot.
Wal-Mart in Crisis Response Mode After Tracey Morgan Crash
June 9th, 2014 byThe events that transpired early on Saturday morning involving a Wal-Mart truck and comedian Tracey Morgan certainly won’t help the retailer’s embattled image.