Winner: BBDO, Universal McCann, Ketchum, Widmeyer, Huge and Cohn & Wolfe on behalf of ExxonMobil — ExxonMobil Inspires the Next Generation to “Be An Engineer” ExxonMobil launched “Be An Engineer” in the fall of 2014… Continued
Corporate Social Responsibility
CSR Awards 2015: Video Initiatives
March 12th, 2015 by Mark RenfreeWinner: JetBlue Airways — Increasing Access to Books: Soar with reading and First Book To generate visibility for and participation in the JetBlue’s reading initiatives, JetBlue created a multi-dimensional video campaign that leveraged the assets… Continued
CSR Awards 2015: Stakeholder Engagement
March 12th, 2015 by Mark RenfreeWinner: Nerium International — Individually Taking Responsibility, Collectively Changing the World Nerium International has made a positive impact on the community and industry through its culture and company vision of “Making People Better.” The company,… Continued
CSR Awards 2015: Workplace Innovation
March 12th, 2015 by Mark RenfreeWinner: Time Warner Cable — TWC Eyes and Ears AMBER Alert Initiative Time Warner Cable (TWC) and the National Center for Missing and Exploited Children (NCMEC) announced a bold partnership that leveraged TWC’s network infrastructure… Continued
CSR Awards 2015: Product Design/Redesign
March 12th, 2015 by Mark RenfreeWinner: Toys”R”Us Introduces Reusable Tote Bag Benefiting Save the Children After nearly a decade of partnership, Toys“R”Us sought to expand its support of Save the Children, a global humanitarian organization that ensures the urgent needs… Continued
CSR Awards 2015: Pro Bono Campaign
March 12th, 2015 by Mark RenfreeWinner: Nebo Agency — Nebo’s Choose ATL Pro Bono Initiative Rebrands City as Digital Hub Choose ATL is a community driven campaign to brand the city of Atlanta as a digital hub. The initiative showcased… Continued
CSR Awards 2015: Nonprofit/Corporate Partnership
March 12th, 2015 by Mark RenfreeCo-Winner: CVS Health & the American Lung Association Make Lung Cancer in Women a Public Health Priority In February of 2014, CVS Health announced that it would remove all tobacco products from its 7,800 stores… Continued
CSR Awards 2015: Media Relations
March 12th, 2015 by Mark RenfreeWinner: Cigna Foundation — World of Difference Grant: Improving Healthcare for Underserved Immigrant Latino and Caribbean Communities In 2014, the Cigna Foundation initiated a new approach to improving individual and community health. Cigna World of… Continued
CSR Awards 2015: Event: CSR/Green Focus
March 12th, 2015 by Mark RenfreeWinner: Hughes General Contractors, Inc. VCBO Architecture and Davis School District — Odyssey Elementary Open House Odyssey Elementary is an innovative school built around the theme: Bodies in Motion: The Animal Kingdom. The school champions… Continued
CSR Awards 2015: Hall of Fame
March 12th, 2015 by Mark RenfreeThe Allstate Foundation’s Purple Purse In the 15th year of its award-winning National Backpack Program, the Office Depot Foundation plans to donate approximately 200,000 school sackpacks in seven brand new, colorful designs this year to help… Continued