Corporate Social Responsibility

Knowing Gen-Z can help your brand use CSR to gain loyalty.

Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for… Continued

Former Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with

Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.

All the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.

How the use of mobile in internal communications is critical to keeping this important demographic engaged and connected.

PR professionals need to develop corporate social responsibility (CSR) programs with messages that will differentiate their brand, demonstrate results and meet organizational goals.

Produced to demonstrate compliance with environmental and social issues, sustainability reports have the benefit of being timely, authoritative and on-message.

Preparation is crucial in communicating with the public, the media, and employees about a product recall.

Before you decide how—or if—your brand will communicate regarding Indiana’s Religious Freedom Restoration Act, here are 4 things you should consider.