Corporate Social Responsibility

4 Things Brands Should Know About #BoycottIndiana

March 30th, 2015 by

Before you decide how—or if—your brand will communicate regarding Indiana’s Religious Freedom Restoration Act, here are 4 things you should consider.

The Week in PR: March 30, 2015

March 30th, 2015 by

McDonald’s seeks ‘Moments of Joy as sales’ slump.

3 PR Lessons From Starbucks’ #RaceTogether Campaign

March 18th, 2015 by

While some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S.

CSR Awards 2015: CSR on a Shoestring

March 12th, 2015 by

Winner: Nebo Agency — Nebo Launches Choose ATL Passion Project to Tell City’s Untold Story Choose ATL is a community driven campaign to brand the city of Atlanta as a digital hub. The initiative showcased… Continued

CSR Awards 2015: Employee Relations

March 12th, 2015 by

Co-Winner: Humana — Rethink Paper As a company, Humana recognizes the dynamic link between environmental and human health. By minimizing the company’s environmental impact, the company can help address global challenges and protect the long-term… Continued

CSR Awards 2015: Diversity Communications

March 12th, 2015 by

Winner: Imprenta Communications Group, LLC — DIR: Wage Theft The department of Industrial Relations retained Imprenta Communications Group to help generate awareness of the infringement of rights in the California workplace. The campaign sought to… Continued

CSR Awards 2015: Recycling Program

March 12th, 2015 by

Winner: DoSomething.org — H&M’s Comeback Clothes  With H&M’s commitment to sustainable and ethical fashion and DoSomething.org being the largest youth organizer in the country, the fashion retailer and not-for-profit teamed up to get young people… Continued

CSR Awards 2015: Corporation with More Than 25,000 Employees

March 12th, 2015 by

Winner: Oracle  Oracle is committed to protecting the environment through a multi-faceted approach that includes decreasing energy and water consumption, minimizing waste, practicing green procurement and developing products that help their customers achieve their sustainability… Continued

CSR Awards 2015: Corporation with Less Than 25,000 Employees

March 12th, 2015 by

Winner: TD Ameritrade  Engagement matters, and the research has shown that employees who feel they have the opportunity to give back to their community are more engaged. Additionally, community-giving programs provide opportunities to help TD… Continued

CSR Awards 2015: Corporate-Community Partnership

March 12th, 2015 by

Winner: Neustar — My Digital Life Neustar was founded in 1996 with a unique public service mission: to act as a trusted, neutral intermediary allowing consumers to switch telephone companies easily. All of the services… Continued