Corporate Social Responsibility

This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.

Being environmentally conscious can’t just be a PR stunt. It has to become a way of life for your organization.

CommCore Consulting cuts through the clutter with campy videos about media relations and other PR topics.
It’s the same with PR pros and training videos, says Dale Weiss, SVP at CommCore Consulting. “If you’re flying Virgin America, you watch because it’s [a] clever [video],” he says, referring to the safety videos. “We used the same logic with these videos” Weiss says of the two humorous videos featured here. “You have to cut through the clutter. So we thought how can we show some of the things we teach [clients] but do it in a clever way?”

Here’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.

Please visit your local mom-and-pop shops this holiday season. Go to that toy store that's been around for 65 years and which just suffered another humiliating rent increase. Buy your wrapping paper at the greeting… Continued

Never far from the headlines, Facebook CEO Mark Zuckerberg and his wife Priscilla Chan made a special announcement on Tuesday, but this time the company is playing second fiddle.

Corporate and personal brands celebrate #GivingTuesday.

A few companies have found unique ways to forgo the Black Friday madness. Some even left Black Friday behind altogether.

Facebook took the high road when criticized about why it failed to activate Safety Check for Beirut but did so for Paris.

Green Bay Packers head coach Vince Lombardi once said, “It’s not whether you get knocked down, it’s whether you get up. The greatest accomplishment is not in never failing, but in rising again after you fall.” The same can be said for brands.