NFTs now are the purview of the rich and famous. When NFTs’ days of being too cool for school end, they’ll be marketing vehicles. And free.
Coordinating PR and Marketing to Avoid Unwise Ad Placement and Reputation DamageAugust 2nd, 2022 by Erika Bradbury
In a politically divided world, ads can land in places that embarrass companies, causing reputation damage. PR and marketing must coordinate.
Dallas Cowboys’ Black Rifle JV Shows Lack of PR Savvy & PlanningJuly 11th, 2022 by Arthur Solomon
If there’s a trophy for bad taste in sports, the hands-down winner is the National Football League and its affiliates. The names of teams inscribed on the trophy are too numerous to list. But surely… Continued
Considerations While Weighing a Rebrand: Research, Communicate and MeasureJuly 6th, 2022 by Nicole Schuman
Some rebranding efforts may cause other organizations to pause, wondering what return on investment may come from it. What will the value of their efforts be, how can organizations proceed, and where can they look for results?
Communicators Navigate Patriotic Messaging After Sentiment DeclinesJuly 1st, 2022 by Andrew Byrd
The concept of patriotism holds a nuanced meaning to different demographics in the country.
Juneteenth Blunder Sparks Conversation about Transactional MarketingJune 16th, 2022 by Andrew Byrd
Juneteenth, an historic holiday celebrated June 19, commemorates the emancipation of enslaved Black Americans. Begun in Galveston, Texas, in 1865, it is recognized annually in parts of the United States. Last year Juneteenth became a… Continued
Honey Baked Ham CMO: Authentic Purpose Builds Successful BrandsJune 9th, 2022 by Andrew Byrd
Creating a well-known, successful brand takes more than monetary considerations. Cultivating a brand’s purpose is essential to make it identifiable and sustainable in the marketplace, according to Jo Ann Herold, Honey Baked Ham’s CMO. The… Continued
Offbeat PR: Promoting the TUSHY BidetJune 7th, 2022 by Andrew Byrd
Our second dive into the “Offbeat PR” series highlights the PR team behind the TUSHY bidet.
Audience-Monitoring Taps ‘Demand’ for Donut-Scented Makeup, Cheetos-Safe HomesMay 24th, 2022 by Nicole Schuman
Some of the greatest partnerships are surprises. It’s not always about peanut butter and jelly—just ask Martha Stewart and Snoop Dogg. However, normally there’s more that goes into an unlikely marketing partnership than one might… Continued
Opting Out of Mother’s Day: A Step Forward in Inclusive MarketingMay 5th, 2022 by Andrew Byrd
Mother’s Day can be difficult for some. That’s why companies are allowing their communities the ability to opt out of certain types of Mother’s Day promotional emails.