Branding/Marketing

The constant media narrative has led many towards AI fatigue and a skepticism around how much B2B business value it is actually delivering.

Creating your own newsworthy, publicizable sports marketing program can achieve what every client wants from a PR firm—the positive earned media coverage that assures consumers remember who the sponsor is. Multimillion-dollar Super Bowl and Olympic brand campaigns are hard-pressed to deliver that.

This PR Roundup looks at JP Morgan Chase CEO Jamie Dimon’s flip flop on tariffs heard around the world, Meta’s Instagram follow/unfollow crisis, and how to get the right attention from trend and insights reports.

Once seen as off-limits, classrooms are now fertile ground for brands like Jersey Mike’s and Kleenex, creating mutual benefits for both schools and communicators. Our author explores the benefits and successes of communicating in schools.

As inflation continues to be a problem, many economically disadvantaged communities are feeling the strain of tighter budgets and limited resources even more than they typically do. For marketers and communicators, finding ways to connect with and support these audiences requires thoughtful and empathetic strategies. Our author outlines three ways to reach these audiences.

At the recent Consumer Electronics Show (CES), Nvidia made two significant missteps: alienating its core gaming audience with a pricey, power-hungry new GPU, and frustrating investors by delivering vague, overly ambitious updates on its AI initiatives without providing concrete timelines or measurable progress.

At CES PRNEWS spoke with Cort Irish, VP of Marketing and Communications at Claritas, a data innovation company that provides targeted audience demographics and AI insights to agencies and brands for better pitching, measurement and campaign results, amongst other programs.

Thornell and Managing Editor Nicole Schuman discussed the benefits of agencies coming to CES, innovations in storytelling, and navigating an upcoming changes to the tech policy landscape.

The creator economy is shifting from existing as a tool for publicity to becoming a component of business strategy. The State of the Creator Economy panel at CES 2025 discussed the new roles creators are taking on within brands and organizations based on a need for authentic connection with audiences.

This week’s PR Roundup looks at the latest developments in the TikTok ban case, GIPHY’s on-trend predictions for 2025 and a survey that shows what executives are looking for when it comes to consuming content.