Branding/Marketing

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PRNEWS GRADES: Labor Day Edition

September 3rd, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Labor Day and end-of-summer messaging.

Ryder’s New Campaign is Based on Listening to Customers and Acting on What They Say

September 1st, 2020 by

Many companies say they listen to their customers, but how many do? And do they act on what they’ve heard? In an interview, Ryder CMO and EVP Karen Jones told us the idea that led to a new campaign came straight from the mouths of customers.

kid getting a bad grade on a paper

PRNEWS GRADES: Back-to-School Edition

August 21st, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Back-to-School messaging.

Del Monte’s Pandemic Marketing: Focus on Audiences and Monitor Changing State Guidelines

August 4th, 2020 by

As part of our pandemic interview series with new executives, we spoke with Elana Gold, the new chief marketer at Del Monte Fresh Produce. Hired during the pandemic, Gold discussed keeping customers at the apex of marketing during the pandemic as conditions change constantly and remote working is the norm.

Invention-First PR Earns a New Spot at the Table

July 1st, 2020 by

The traditional route for PR pros is to help a brand bolster awareness and sales. A different tactics urges PR to work with brands to invent vehicles that will raise awareness and boost revenue. Adam Ritchie explains how Invention-First PR works and why it’s so much fun.

Aunt Jemima and Uncle Ben’s: How to Rebrand a Household Name 

June 18th, 2020 by

The resurgence of the Black Lives Matter movement has caused many businesses to pause and take stock of their company values and what they represent. This week, Quaker Oats announced it will rebrand the popular maple syrup, Aunt Jemima, and Mars, Inc., which owns Uncle Ben’s rice products, announced a similar move. Other products such as Cream of Wheat and Mrs. Butterworth’s are following suit.

kid failing test

PRNEWS GRADES: Father’s Day Edition

June 18th, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Father’s Day campaigns.

PRNEWS GRADES: Brand Responses to Coronavirus for the Week of May 10

May 15th, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, published Fridays, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and things to avoid during this difficult moment.

PRNEWS GRADES: Brand Responses to Coronavirus for the Week of May 3

May 8th, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, published Fridays, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and things to avoid during this difficult moment.

boy failing test

PRNEWS GRADES: Brand Responses to Coronavirus for the Week of April 26

May 1st, 2020 by

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, published Fridays, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and things to avoid during this difficult moment.