The constant media narrative has led many towards AI fatigue and a skepticism around how much B2B business value it is actually delivering.
Branding/Marketing


PR People Should Offer Publicity Alternatives to the Super Bowl, Olympics
January 24th, 2025 by Arthur SolomonCreating your own newsworthy, publicizable sports marketing program can achieve what every client wants from a PR firm—the positive earned media coverage that assures consumers remember who the sponsor is. Multimillion-dollar Super Bowl and Olympic brand campaigns are hard-pressed to deliver that.

PR Roundup: Dimon’s Gaffe, Distrusting Meta, How to Do Trend Reports
January 23rd, 2025 by Nicole SchumanThis PR Roundup looks at JP Morgan Chase CEO Jamie Dimon’s flip flop on tariffs heard around the world, Meta’s Instagram follow/unfollow crisis, and how to get the right attention from trend and insights reports.

Communicating in Classrooms: How Brands Can Approach Partnering With Schools
January 21st, 2025 by Karl MawhinneyOnce seen as off-limits, classrooms are now fertile ground for brands like Jersey Mike’s and Kleenex, creating mutual benefits for both schools and communicators. Our author explores the benefits and successes of communicating in schools.

Three Ways to Connect Authentically With Underserved Communities
January 17th, 2025 by Jeff MaggsAs inflation continues to be a problem, many economically disadvantaged communities are feeling the strain of tighter budgets and limited resources even more than they typically do. For marketers and communicators, finding ways to connect with and support these audiences requires thoughtful and empathetic strategies. Our author outlines three ways to reach these audiences.

Nvidia’s CES Announcements Resulted in a Six Percent Stock Drop. Why?
January 14th, 2025 by Stamatis AstraAt the recent Consumer Electronics Show (CES), Nvidia made two significant missteps: alienating its core gaming audience with a pricey, power-hungry new GPU, and frustrating investors by delivering vague, overly ambitious updates on its AI initiatives without providing concrete timelines or measurable progress.

CES 2025: Claritas Talks Targeting, Demographics and AI
January 10th, 2025 by Nicole SchumanAt CES PRNEWS spoke with Cort Irish, VP of Marketing and Communications at Claritas, a data innovation company that provides targeted audience demographics and AI insights to agencies and brands for better pitching, measurement and campaign results, amongst other programs.

CES 2025: A Conversation with SKDK
January 8th, 2025 by Nicole SchumanThornell and Managing Editor Nicole Schuman discussed the benefits of agencies coming to CES, innovations in storytelling, and navigating an upcoming changes to the tech policy landscape.

The Creator Economy: Evolving from Storytellers to Business Advisors
January 8th, 2025 by Nicole SchumanThe creator economy is shifting from existing as a tool for publicity to becoming a component of business strategy. The State of the Creator Economy panel at CES 2025 discussed the new roles creators are taking on within brands and organizations based on a need for authentic connection with audiences.

PR Roundup: TikTok and the Supreme Court, GIPHY Trends and Executive Media Consumption
December 19th, 2024 by Nicole SchumanThis week’s PR Roundup looks at the latest developments in the TikTok ban case, GIPHY’s on-trend predictions for 2025 and a survey that shows what executives are looking for when it comes to consuming content.