Branding/Marketing

Chances are you’ve seen one of the countless activations promoting Greta Gerwig’s movie, “Barbie.” So, what can communicators learn from this awe-inspiring work and how can it help your brand?

When your company or client has been operating in stealth mode, quietly developing their product for months, or even years, making the switch to publicity can be an exciting but challenging time.

PRNEWS took a closer look at the Threads, Barbie and GQ happenings, and what PR knowledge nuggets can be unearthed from them. 

Knowing how to spot a good brand partnership opportunity and what to do with that opportunity once the partnership is formed takes savvy planning.

This piece explores how nations can benefit from global brand building to attract tourists, engage investors and nurture diplomatic ties while avoiding a white-wash of their histories.

With negative impacts of digital marketing rising and younger generations migrating away from social, our contributor explores how ignoring how communication campaigns are translated into the physical realm can be a costly mistake.

This week’s PR Roundup looks at a report from Muck Rack that includes new PR data, a glow up for the Wienermobile and the impact of Montana’s TikTok ban.

One way that organizations can set themselves apart from competitors is through experiential events. Our contributor explains how.

Is it wise to spend money on PR during an economic downturn? If we’re in the midst of economic uncertainty, shouldn’t the obvious answer be to pause spending? The clear answer is NO.

PRNEWS reviews the outcomes of brand and consumer outrage, as well as the Propel Q2 Media Barometer, in this week’s PR Roundup.