This week’s PR Roundup looks at Ford Motor Company’s marketing campaign introducing “employee pricing” discounts amid auto tariffs and a report that ranks the DEI and sustainability communications put forth by the world’s most influential brands.
Branding/Marketing


Branding a Viral Moment: The Complexities of Trademarks for Famous Phrases
April 1st, 2025 by Taylor OsherViral social moments can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and cement their reputation in culture. Registering a phrase as a trademark however can be challenging.

Burger King’s Left-handed Whopper and Other April Fools Fails to Learn From
March 28th, 2025 by Lindsey BradshawThink deeply about the potential impact to an audience. Not all April Fools brand jokes are good ones.

PR Roundup: PR Lessons from the Signal Crisis, PR Employee Engagement and Job Satisfaction, UPS Launches Tariff Tool
March 27th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the crisis issues surrounding the fallout from sending of government Signal messages to a journalist, a new study about PR employee engagement not reflecting job satisfaction, and how a new online tool created by UPS is helping to alleviate tariff stress for customers.

The Benefits of Building a Velvet Rope Around Your Brand
March 25th, 2025 by Mark SatterfieldWhether a product or service is priced for the one percent or the everyday American, there are strategies to put in place to create a velvet rope around a brand to make your clientele feel like VIPs.

PR Roundup: Journos Pick Bluesky, Frontier Pokes Southwest Air, Forever 21 Bankruptcy Lessons
March 20th, 2025 by Nicole SchumanThis week’s PR Roundup explores the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging.

SXSW 2025 Mixes It Up Again for Brands, Influencers and Their Publicists
March 17th, 2025 by Lana McGilvraySXSW 2025 requires those brands speaking and showcasing at the event to be provocative enough to break through the sea of activations to get the attention of media.

PR Roundup: OPM PR Leader Caught Shilling, Trust in AI Increasing, Guinness Celebrates People
March 13th, 2025 by Nicole SchumanThis week’s PR Roundup looks at an important federal communicator getting caught doing a side gig on the job, how trust in AI is increasing with the public, and how Guinness is connecting with consumers for its latest St. Patrick’s Day campaign.

PR Roundup: Ben & Jerry’s Meltdown, Apple’s Opportunity, Bird Flu Leads to Cat Food Recall
March 6th, 2025 by Nicole SchumanThis week’s PR Roundup looks at how Ben & Jerry’s and Unilever would have to approach a decoupling from a communications standpoint, if Apple’s new product announcements were an opportunity or mistake, and how bird flu is affecting tertiary companies .

How DeepSeek Took Over the AI Conversation
February 24th, 2025 by Lori RuggieroThe lessons from DeepSeek’s rise offer a blueprint for how brands, especially challengers, can capture attention, navigate controversy, and take over the conversation.