Branding/Marketing

Fisher Price Little People set of the characters from Clueless, Cher, Dionne and Tai

PR Roundup: Elmo Hacked, Reputation Risk in Europe, Clueless Is Back

July 17th, 2025 by

This week’s PR Roundup looks at lessons from the Elmo account hack on X, a new reputation risk survey that compares Europe and the United States, and Clueless celebrating a big anniversary with some fun, inventive swag for all ages.

Mobile phone with webpage of US subscription company Substack Inc. on screen in front of business logo.

Top PR Substacks: A Starter Kit

July 9th, 2025 by

We asked PRNEWS readers their top PR Substacks to follow, receiving an overwhelming response. If you are looking to build a “playlist” of comms Substacks to subscribe to, we’ve got a great starter kit right here. 

From Box Scores to Brand Love: How to Turn Sports Data Into Storytelling

July 2nd, 2025 by

On social media, statistics might inform, but storytelling creates connection. Smart communicators don’t stop at the data; they use it as a springboard to craft narratives that resonate, inspire and build brand affinity. Here’s how to approach it.

Kate Hudson stars in Running Point

Full Court Press: Public Relations Takeaways from Netflix’s ‘Running Point’

June 27th, 2025 by

Here are five (spoiler-free!) key communication lessons from “Running Point,” and the real-life Buss family, that PR pros can apply in their day-to-day work.

Laubu collectible figure from Pop Mart sitting on soft pink fabric background.

PR Roundup: Labubu Mania, Boston U and Alex Cooper Crisis, Authentic Carbs

June 26th, 2025 by

This week’s PR Roundup looks at the viral social media mania surrounding the Labubu doll, Boston University’s indirect response to “Call Her Daddy” Host Alex Cooper’s sexual harassment allegations and a unique campaign pairing authenticity and carbs. 

Travis and Jason Kelce talk onstage at a panel at the Amazon Port at the Cannes Festival for Creativity.

Creativity as a Verb: PR’s Role at Cannes Lions 2025

June 20th, 2025 by

A CMO panel at Cannes Lions 2025 showed that PR is no longer just a channel for amplifying campaigns. PR professionals are part of the creative engine itself—leading ideas, shaping narratives and creating cultural value in real time.

Winter Ranching Scene in Western Colorado

A Rancher’s Perspective on Brand Storytelling: CattleCon Collaboration

June 11th, 2025 by

As a PR practitioner, the job is to build narratives. As a rancher, you live them. For me, authenticity wasn’t a tactic: it was the life I lived before I ever wrote a press release.… Continued

Wilson, the volleyball from Cast Away movie in new campaign about ocean waste and microplastics

PR Roundup: CEO Popularity, Wilson from Cast Away is Back, Mattel Studios Launches

June 5th, 2025 by

This week’s PR Roundup looks at a new study from Morning Consult about CEO popularity and company reputation, Mattel going all in on entertainment with a new TV and film studio, and Wilson, the iconic volleyball, teaching the public about ecology and ocean waste.

Pink Blue Transgender Pride Sports Wall LGBTQ Equipment

How Anti-Trans Sports Bills Are Impacting Corporate Sponsorships and Branding

June 3rd, 2025 by

The impact of anti-trans legislation is far-reaching, even impacting corporate sponsorships and branding, leaving PR professionals wondering how they must shift their approach to reflect the impact on their clients.

Sports Crisis Communications: Cases and Controversy book cover

Learning About Crisis From Sports Controversies

May 22nd, 2025 by

Sports crisis communications experts, Jim Rocco and Thom Weidlich, decided to co-author the recently-released  “Sports Crisis Communications: Cases and Controversy.”