This week’s PR Roundup looks at lessons from the Elmo account hack on X, a new reputation risk survey that compares Europe and the United States, and Clueless celebrating a big anniversary with some fun, inventive swag for all ages.
Branding/Marketing


Top PR Substacks: A Starter Kit
July 9th, 2025 by Nicole SchumanWe asked PRNEWS readers their top PR Substacks to follow, receiving an overwhelming response. If you are looking to build a “playlist” of comms Substacks to subscribe to, we’ve got a great starter kit right here.

From Box Scores to Brand Love: How to Turn Sports Data Into Storytelling
July 2nd, 2025 by Anthony StormOn social media, statistics might inform, but storytelling creates connection. Smart communicators don’t stop at the data; they use it as a springboard to craft narratives that resonate, inspire and build brand affinity. Here’s how to approach it.

Full Court Press: Public Relations Takeaways from Netflix’s ‘Running Point’
June 27th, 2025 by Courtney Moed and Bailey IrelanHere are five (spoiler-free!) key communication lessons from “Running Point,” and the real-life Buss family, that PR pros can apply in their day-to-day work.

PR Roundup: Labubu Mania, Boston U and Alex Cooper Crisis, Authentic Carbs
June 26th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the viral social media mania surrounding the Labubu doll, Boston University’s indirect response to “Call Her Daddy” Host Alex Cooper’s sexual harassment allegations and a unique campaign pairing authenticity and carbs.

Creativity as a Verb: PR’s Role at Cannes Lions 2025
June 20th, 2025 by Rachel HeringerA CMO panel at Cannes Lions 2025 showed that PR is no longer just a channel for amplifying campaigns. PR professionals are part of the creative engine itself—leading ideas, shaping narratives and creating cultural value in real time.

A Rancher’s Perspective on Brand Storytelling: CattleCon Collaboration
June 11th, 2025 by Lori HallowellAs a PR practitioner, the job is to build narratives. As a rancher, you live them. For me, authenticity wasn’t a tactic: it was the life I lived before I ever wrote a press release.… Continued

PR Roundup: CEO Popularity, Wilson from Cast Away is Back, Mattel Studios Launches
June 5th, 2025 by Nicole SchumanThis week’s PR Roundup looks at a new study from Morning Consult about CEO popularity and company reputation, Mattel going all in on entertainment with a new TV and film studio, and Wilson, the iconic volleyball, teaching the public about ecology and ocean waste.

How Anti-Trans Sports Bills Are Impacting Corporate Sponsorships and Branding
June 3rd, 2025 by Wynne NowlandThe impact of anti-trans legislation is far-reaching, even impacting corporate sponsorships and branding, leaving PR professionals wondering how they must shift their approach to reflect the impact on their clients.

Learning About Crisis From Sports Controversies
May 22nd, 2025 by Nicole SchumanSports crisis communications experts, Jim Rocco and Thom Weidlich, decided to co-author the recently-released “Sports Crisis Communications: Cases and Controversy.”