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Current newsstand trends favor celebrity-soaked titles a la In Touch, People, Star and US Weekly, while the traditional (read: mainstream) enterprise magazines like BusinessWeek and Fortune continue to suffer from softness in their advertising markets.… Continued

COMPANY: Exec. Health Exams AGENCY: Danielides Comms. TIMEFRAME: 2003-ongoing BUDGET: $2,000 per beneficiary At Executive Health Exams (EHE), President and COO Deborah McKeever believes in helping herself by helping others. Since October 2003, the preventive-healthcare… Continued

By Dave Alexander In light of recent controversies surrounding the use of PR firms to prepare pre-packaged news stories–often in the form of video news releases (VNRs)–the federal government is tightening its enforcement of rules… Continued

Do you bemoan the blogosphere and think it’s a passing fad? Or are you of the mind that blogs are now simply part of the media landscape and need to be addressed accordingly? A new… Continued

By Katie Paine When my house burned down a few years ago, there was very little left in the wreckage. But what there was, we pulled out and cleaned up. Among these surviving treasures was… Continued

About a week before the historic meeting (in 2002) of American archbishops in Rome to discuss the worsening Catholic Church sex scandal, PR specialist Richard Levick was contacted by an Order of the Church (Editor’s… Continued

To The Editor: Re: “Does Constant Awards Buzz Translate Into New Business?” (And Another Thing…, July 27), I enjoyed your comments and agree that too many PR awards programs are little more than beauty pageants,… Continued

By Mitch Arnowitz Viral or “word-of-mouth” marketing is rapidly climbing the corporate-agenda ladder. More and more word-of-mouth is being used by companies and organizations for relationship- building and message dissemination in pitching causes, candidates and… Continued

It’s one of those aspects of being a senior PR pro that has a Groundhog Day-like quality: The company releases a new product (or the latest enhancement for an existing one) that, while beneficial for… Continued

COMPANY: Nike TIMEFRAME: March-May 2005 How does a major corporation pull off a community-relations win? It’s easier than you think. Here’s how sportswear giant Nike did it: It wrote a large check, it signed a… Continued