Do you bemoan the blogosphere and think it's a passing fad? Or are you of the mind that blogs are now simply part of the media landscape and need to be addressed accordingly?
A new report by comScore Networks suggests the latter. The report, based on comScore's opt-in research panel that tracks the online activity of 1.5 million Internet users, found
that 50 million U.S. Internet users visited blogs in the first quarter of 2005. What's more, blog visitors are disproportionately likely to be affluent, young and broadband-
enabled.
Blog visitors are 11% more likely than average Internet users to have incomes of $75,000 or more.
Source: comScore Networks/SixApart/Gawker Media, August 2005