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The most coveted audience for marketers may be the 18-to-34 age demographic, known for its hearty consumption habits and freewheeling buying power. Yet, statistics suggest that PR professionals should refocus their courting efforts to the… Continued

By Richard Levick A waggish colleague recently quipped “the 99% of American corporate CEOs who are guilty of something have cast a very unfair light on the 1% who are not.” I recalled this bit… Continued

Consumers are getting in the habit of rewarding good corporate citizens. The recently released executive summary of the 2004 Cone Corporate Citizenship Study shows an overall 30% increase since 1993 in the percentage of Americans… Continued

In 2003, Andrea Johnston was serving as VP of corporate communications at drug-development company aaiPharma (Wilmington, N.C.). She needed someone to help develop press releases, to manage media relations and to release clinical news, among… Continued

By Wendy Watkins, VP/Corporate Communications, Delaware North Companies Corporate Web sites offer the best snapshot of your organization, especially if your newsroom is optimized. In many cases, it’s the reason visitors stay on your site… Continued

About two years ago, travel reporters from both the New York Times and the Wall Street Journal were interested in doing stories on the latest activities at Yosemite National Park, and they were eager to… Continued

In the PR News/BurrellesLuce survey, “What To Do After The Clips Come In” (July 20), the fax number for responses was incorrect. It is 301.279.7219. We apologize for the error.

Association of Public-Safety Communications Officials – APCO taps Christian Murck’s past experience with the organization (he was co-managing director of APCO China for four years) and promotes him to CEO of APCO Asia. Murck will… Continued

By Jeffrey Sandman and Fred Bratman Filmmaker Michael Moore (“Roger & Me,” “Bowling for Columbine”) is not wasting any time leveraging his box-office success with “Fahrenheit 9/11,” and he already is busy making a “docudrama”… Continued

Perhaps it’s the close proximity to the gyrations of the Standard & Poor’s indices, the New York Stock Exchange and other major financial markets (not to mention analysis/paralysis about the prognostications of Federal Reserve Chairman… Continued