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The Public Relations Society of America (PRSA) said last week that it had hired Barbara McDonald as the group’s new VP of marketing. McDonald, who reports to Catherine Bolton, PRSA’s executive director and COO, is… Continued

It was around 4:30 p.m. on Friday, July 29, that news started to spread throughout the media that Lachlan Murdoch had abruptly quit as deputy COOof his father Rupert Murdoch’s News Corp., sparking rampant speculation… Continued

As far as PR professionals go, Michelle Mikoljak is pretty tech-savvy. She lives and breathes e-mail; she carries her cellphone everywhere; and she’s even shilling for a tech client, Cellboost, whose offerings include an emergency… Continued

To The Editor: Re: “Does Constant Awards Buzz Translate Into New Business?” (And Another Thing…, July 27), I enjoyed your comments and agree that too many PR awards programs are little more than beauty pageants,… Continued

By Mitch Arnowitz Viral or “word-of-mouth” marketing is rapidly climbing the corporate-agenda ladder. More and more word-of-mouth is being used by companies and organizations for relationship- building and message dissemination in pitching causes, candidates and… Continued

It’s one of those aspects of being a senior PR pro that has a Groundhog Day-like quality: The company releases a new product (or the latest enhancement for an existing one) that, while beneficial for… Continued

In the PR News/BurrellesLuce survey, “What To Do After The Clips Come In” (July 20), the fax number for responses was incorrect. It is 301.279.7219. We apologize for the error.

Association of Public-Safety Communications Officials – APCO taps Christian Murck’s past experience with the organization (he was co-managing director of APCO China for four years) and promotes him to CEO of APCO Asia. Murck will… Continued

“Public Relations Campaign for Research Office at E.P.A. May Include Ghostwritten Articles,” your July 18 news article about the use of writers who help government scientists develop articles about technical subjects for nontechnical audiences, does… Continued

New research from “The Media Audit” shows 1 p.m. to 6 p.m. as the being the most popular “daypart” among online shoppers who made 12 or more purchases during the past year. The collective adult… Continued