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Although a growing number of journalists favor e-mail as the best way for PR execs to send information, that in no way ensures that you’re going to get your press release, news announcement, etc., through… Continued

Although showing the boss press clips (preferably favorable ones) is an easy way to demonstrate PR’s value, just 3% of PR execs forward them to senior management, according to a recent survey sponsored by PR… Continued

This year the back-to-school brigade holds a special meaning for Allan Schoenberg, associate director, technology public relations at the Chicago Mercantile Exchange. In January, after completing his capstone project, which focuses on how trust, influence… Continued

It’s a confession we should all make to the gods of overused office lingo: Forgive me, for I have sinned. I used no fewer than seven clichés in my last business interaction. No matter how… Continued

Barbara McDonald, hired earlier this month by the Public Relations Society of America (PRSA) as marketing director, a newly created position, faces the pressing task of increasing the organization’s (poor) visibility and overseeing the strategic… Continued

Physician, Heal Thyself “If we, as a profession, wish these online attacks would stop, then we have to do something about cleaning our own house. We have tolerated the worst practice of public relations long… Continued

Entry forms are due Sept. 1 for the Institute for Public Relations’ Golden Ruler Award, which recognizes excellence in public-relations measurement and evaluation. Winners will be announced at the Institute’s Annual Distinguished Lecture and Awards… Continued

When it comes to Beantown, the term “Big Dig” can be defined in more ways than one. The more obvious definition is the 14-year-old (and $14 billion) mega construction project designed to improve the roadways… Continued

To answer the age-old question of quality versus quantity, size does matter when it comes to in-house communications for small (fewer than 20 employees) organizations. “Thinking Big, Staying Small,” a recent study conducted by the… Continued

(‘The Science Behind The Art’ exclusive to PR News from the Institute for Public Relations) The question in the headline might be answered, “maybe so,” at least when it comes to each other’s views of… Continued