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When it comes to Beantown, the term “Big Dig” can be defined in more ways than one. The more obvious definition is the 14-year-old (and $14 billion) mega construction project designed to improve the roadways… Continued

COMPANY: Int’l Gemological Institute AGENCY: French/West/Vaughan TIMEFRAME: 1999-ongoing BUDGET: $149,500 per year The International Gemological Institute (IGI)certifies the carat, color, clarity, cut and overall quality of diamonds and other gemstones. Maybe you already are familiar… Continued

While financial performance is the crux of success for big businesses, Delahaye’s Media Index for Best Corporate Reputation is the standard for good media ink – and a lesson for PR managers on what defines… Continued

Despite the airline industry’s current financial woes – United Airlines and US Airways both filed for bankruptcy in 2002 – the travel industry continues to recover from the industry depression following the 9/11 attacks in… Continued

By Bruce Jeffries-Fox The previous article in this series explored how research helps maximize the chances that the events you select will yield the desired outcomes (see PR News, June 22). This article focuses on… Continued

Although a growing number of journalists favor e-mail as the best way for PR execs to send information, that in no way ensures that you’re going to get your press release, news announcement, etc., through… Continued

Although showing the boss press clips (preferably favorable ones) is an easy way to demonstrate PR’s value, just 3% of PR execs forward them to senior management, according to a recent survey sponsored by PR… Continued

This year the back-to-school brigade holds a special meaning for Allan Schoenberg, associate director, technology public relations at the Chicago Mercantile Exchange. In January, after completing his capstone project, which focuses on how trust, influence… Continued

About a week before the historic meeting (in 2002) of American archbishops in Rome to discuss the worsening Catholic Church sex scandal, PR specialist Richard Levick was contacted by an Order of the Church (Editor’s… Continued

To answer the age-old question of quality versus quantity, size does matter when it comes to in-house communications for small (fewer than 20 employees) organizations. “Thinking Big, Staying Small,” a recent study conducted by the… Continued