Subscription Content

image_pdfimage_print

Why PR Should be Part of Your Start-Up’s Initial Investments

September 21st, 2021 by

With the flood of new direct-to-consumer brands to market, some startup founders might question whether they need, or could vastly benefit from, PR. As entrepreneurs evaluate their business strategies and budgets for how to launch and grow their brands, where to spend branding dollars is among the top of the list. With so many areas to consider, from digital ads to social media content, one that may feel a bit more elusive is PR.

Education about Multiculturalism in the Deaf Community is Key to Communication

September 7th, 2021 by

In a broad-reaching conversation via virtual roundtable, we discussed the impact the pandemic has had on the deaf community, the lessons learned about communicating during crises,  how so-called mainstream communicators can work to make accessibility part of their DEI conversations and what corporations looking to embrace DEI and accessibility should do to push forward inclusive campaigns.

Reputation Building is Bottom Up and Top Down, and Requires Internal, External Communication

September 3rd, 2021 by

Shaffra Gray-Read, senior reputation manager for KFC (UK & Ireland), talked with PRNEWS about her interest in diversity & inclusion as well as her penchant for using data.

The Key to Being a ‘Loved’ Brand by Consumers? Be Culturally Relevant

September 1st, 2021 by

Consumers today can choose from an endless assortment of brands to welcome into their daily lives. A preferred phone. A favorite soda. A dependable vehicle. A coveted sneaker. But what allows a brand to become so omnipresent? How does it get to a point where consumers feel affection for a commodity? Some folks love their morning Starbucks coffee. Others have a bad day if their preferred shampoo runs out. What goes on behind the scenes to manifest an iron-clad brand loyalty?

A Lack of Consensus: Do PR Pros Working with Moderate Amounts of Data Need AI Now?

September 1st, 2021 by

When it comes to deploying artificial intelligence (AI) in PR, the debate continues. Most agree that PR teams managing massive amounts of data should invest in machine-learning technology and AI experts. But not all experts think it’s necessary for smaller teams.

The Content Studio Model is Propelling Holistic Approach in B2C’s Digital-First PR Push

September 1st, 2021 by

Though it’s rare for companies and PR pros, especially those in the B2C space, to be without a digital PR or video effort, some communicators view digital PR as a storytelling supplement only. They add video, podcasts and other social media tools to the communication plan only after more traditional media relations elements are set.

More than 30% of Consumer Engagement on Mask Mandates This Year Came in Just 30 Days

September 1st, 2021 by

Social engagement around mask mandates peaked several times this year. Content mentioning mask mandates generated nearly 24 million consumer actions this year, with more than one-third (7.7 million) occurring between 7/26/21 and 8/25/21,

Ethics Work Best When Reinforced as a Constant State of Mind

September 1st, 2021 by

At PRSA, September is Ethics Month, a time when we specifically focus on and celebrate our Code of Ethics, which is at the heart of what we believe in as communicators as well as how we practice our craft every day.

Media Relations Strategy Begins with a Data-Informed Basis for Targeting

September 1st, 2021 by

Target-audience penetration is key to a successful media relations strategy and the tactics that follow. Technology, research and insights provide detailed information about the audiences you need to reach and how to reach them.

Kia Canada Shocks Journalists with a New Car and an Electrifying Stunt 

August 31st, 2021 by

In late July Kia Canada launched its EV6 crossover with a press event featuring Canadian singer/songwriter Fefe Dobson. The car’s battery powered the electric guitar of Dobson’s guitarist. Our curiosity led to a conversation with Michael Kopke, marketing chief, Kia Canada.