Premium Content

[Editor’s Note: Since many of our readers will take time off during August for a well-deserved break, we follow our July books reviews with another installment. It’s our way of wishing you a good vacation

At press time, the outlook for in-person events seems precarious. As such, we asked Jamie Kightley, head of client services, IBA International, to discuss how B2B companies can bolster media opportunities at virtual events.

As is our end-of-summer tradition, we asked data partner Shareablee to look at consumer engagement with back-to-school social posts. The data were provided exclusively to PRNEWS and predate the late-July CDC mask advisory the Delta variant spurred.

We asked Rachael Horwitz, operating partner at Andreessen Horowitz, about ‘translating’ a new currency format. We also asked what communicators at small companies need to consider as crypto continues its increasingly larger role in the business zeitgeist.

To shed some light on how PR pros can successfully promote cultural change inside and outside of their organizations, we gathered some of this year’s Top Women in PR together in a virtual roundtable to share their recent efforts and best practices.

Freedom can mean many things. And with July 4 approaching, after a year of societal turmoil, many Americans may find their views on patriotism shifting.

As the world changed in March 2020, so too did the future for many college seniors who graduated months later. With Gen Z entering the workforce, millennials taking more leadership positions, and technology platforms proving to be important tools for communication, some firms are changing the way they recruit for PR jobs. 

In interviews, we found pro bono has several meanings. Strictly, it’s free work. In PR, it also encompasses volunteering at nonprofits. At some shops it includes at-cost or highly discounted work. Some brands consider pro bono tantamount to what many call corporate social responsibility.

PR data, research and evaluation continue to flourish in agencies, non-profits and corporations large and small. To encourage those considering the field and inform hiring decisions, we spoke with seven corporate members of the Institute for Public Relations Measurement Commission.Each delivers research-based insight and guidance to communication colleagues.

With the Tokyo Olympics scheduled for July 23, but not a sure thing, we asked data partner Shareablee to measure the games’ social engagement.