Brands catering to families and especially children need to remember to tweak their normal methods of communication, particularly for a time of crisis.
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Four Ways Communicators Can Add Value During Coronavirus
March 31st, 2020 by Michael MunzYou’ve created your coronavirus messaging plan and advised executives to communicate authentically, transparently and from the heart. Your job is far from over, though. Perhaps the most important thing a communicator can do at this time is to be available and make plans for the day when the coronavirus ebbs.
COVID-19 on Social Media: A Duo of Brand Triumphs and Misses
March 30th, 2020 by Sophie MaerowitzWhile social media influencers and celebrities have had some cringeworthy moments in recent weeks, brand entities as a whole seem to be starting to find their footing, putting out more nuanced messaging and recalibrating their responses when they don’t land as intended. Here’s a look at a health care organization and two name-brands that made waves on social around COVID in recent days.
Podcast Launches in the Time of Coronavirus
March 30th, 2020 by Nicole SchumanThis is a time when the public likely won’t mind over-communication as people clamor to learn everything they can to protect themselves and their families. And while every organization has its preferred method of distributing information to its audience, some are turning to podcasts for more comprehensive discussions around necessary information.
5 Tips for Communications Leaders During the Pandemic
March 27th, 2020 by Valerie ChristophersonThe pandemic has thrown many of us into a frenzy. Now is the time for PR leaders to proceed with calm and rely on principles and tactics that have served you well throughout the years. Moving forward, creativity, transparency and management skills will be in demand.
For Some Brands, COVID-19 Response Carries Spirit of Previous CSR Efforts
March 27th, 2020 by Mark RenfreeAs PRNEWS catalogs the good works and clever messaging out there, we wanted to highlight some of the groups that have a track record of giving back.
Tips for Communicating Layoffs During The Pandemic
March 27th, 2020 by Erika BradburyWith economic activity drastically reduced, businesses are laying off, furloughing or cutting salaries of workers. We’ve assembled a collection of tips and tactics to help communicate these actions during this especially difficult and uncertain time.
Roundup: COVID Social Media Updates for Communicators to Watch
March 26th, 2020 by Sophie MaerowitzSocial media communicators require tools to ensure audiences are connected, supported, entertained and—perhaps most crucial amid the pandemic—receiving truthful, accurate health information. To meet these challenges, the major platforms have unrolled a number of features and hubs for COVID-related content. Here is a collection of what they’ve done pertinent to professional communicators and use cases for each platform’s offerings.
WEBINAR RECAP: COVID-19 Beginning to Reshape PR and Communications
March 26th, 2020 by Erika BradburyIn just days, the COVID-19 pandemic has led to shifts in the way communications is practiced across all industries and sectors, including not just traditional brand messaging, but how employers are disbursing important information to staff and governments to constituencies. Senior comms professionals gathered virtually on March 25 to discuss PR in these unprecedented times during a PRNEWS webinar, Communicating about COVID-19 — Navigating a New and Uncertain Crisis.
How Brands are Employing Creative COVID-19 Messaging
March 25th, 2020 by PRNEWS[Editor’s note: In addition to some brands, organizations and individuals doling out acts of kindness (check here for that particular dose of positivity), several are changing their messaging to reflect the new reality. Below is… Continued