Should your brand use TikTok? We set out to help answer that question with yesterday’s TikTok: Best Practices & How to Make it Work for Your Brand During the COVID-19 Pandemic webinar.
Latest Posts
How Coronavirus Can Help Crisis Planning
April 15th, 2020 by Sean O'LearyOur top professional priority is limiting damage from coronavirus through our work as communicators. In addition, though, the pandemic is giving off a bevy of data about how well our crisis plans are working. It’s imperative we track our successes and failures as we prepare for the next crisis.
PR Pros Adapt Pitching and Messaging Frequency to Pandemic
April 15th, 2020 by Nicole SchumanOne of the top questions on PR pros’ minds is how often they should be pitching to the media. In the middle of the pandemic, when the public is hungry for the latest COVID-19 information, communicators, particularly those whose field is unrelated to healthcare or finance, may feel unsure. PR pros we interviewed advised returning to media relations’ basics, mixed with empathy and patience.
How to Make the Most of Readers’ Time in the COVID Era
April 14th, 2020 by Ann Wylie, President, Wylie CommunicationsWith global audiences stuck at home—and glued to their devices—the competition for time and attention is steeper than ever. Here, Wylie Communications president Ann Wylie shares a simple framework for increasing readership by proving you won’t waste viewers’ time.
European Communicators Push Upbeat Approach to Virus PR
April 14th, 2020 by Vildana KurtovićIn certain parts of Europe, where the novel coronavirus is a few weeks ahead of US hotspots, audiences have begun to reach the information and emotional saturation point. Many are no longer watching the news. PR pros have found it’s important to maintain a positive approach in their internal and external communications.
Tips for Customer Service Communications During The Pandemic
April 13th, 2020 by Seth ArensteinDespite the overwhelming demand on certain industries, customer service remains a reputation maker, good or bad. Fortunately, we found the basics of good customer service communications prior to the pandemic remain constant. Add to them even more than normal emotion and understanding.
Now’s the Time to Strengthen Our Resolve for Diversity & Inclusion
April 13th, 2020 by Neil FooteWe must fight against the inclination to label diversity, equity and inclusion as “nonessential” at a time when it is more relevant and pertinent than ever.
PRNEWS GRADES: Brand Responses to Coronavirus for the Week of April 5
April 10th, 2020 by PRNEWSThe PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, published Fridays, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and things to avoid during this difficult moment.
Forcing a Coronavirus Connection in a Pitch is Bad PR
April 10th, 2020 by Arthur SolomonUsing a catastrophe as a news hook to pitch journalists makes the PR pro and the company the communicator is pitching look callous and opportunistic.
How Communicators Can Reorganize During the COVID-19 Pandemic
April 9th, 2020 by Mark RenfreeCOVID-19 radically changed every aspect of our personal and professional lives. In this time of disruption, it’s important to take a moment to reorganize.