You’ve distributed messaging to staff regarding COVID-19. Sent emails to customers apologizing for canceling events and thanked those who RSVP-ed yes for their support. In addition, you’ve assured them the show will go on, just at a different date and possibly in the form of a virtual event. But how will you make your virtual event stand out, especially when there’s likely to be an unprecedented amount of them?
Latest Posts
Nextdoor Users Surge, Show Promise for Social Media Communications Amid COVID Crisis
March 20th, 2020 by Sophie MaerowitzLogging into Nextdoor during the crisis, one senses a return to a more innocent time in social media history, when users took to Facebook, LiveJournal or Angie’s List to post their thoughts and feelings openly, exchange information about local contractors and services or ask for help from a small group of peers. This is in stark contrast to an online environment where brands and individual users are often concerned more with building their audiences, winning engagement or creating an idealized, but ultimately false online persona.
Tips on Doing Good from Authors During COVID-19
March 19th, 2020 by David E. JohnsonAs many others are doing, members of the book industry have stepped up during the coronavirus crisis. Here are examples of how authors are working with PR pros to offer solace to a variety of groups during these difficult times.
Internal Communications Can Make or Break Brand Reputation During Coronavirus Crisis
March 18th, 2020 by Nicole SchumanAs employees adhere to a new world of work during the coronavirus outbreak, they look to employers to provide clear and consistent messaging regarding not only the day-to-day, but what’s coming next. This gives a great responsibility to company leadership and internal communications officers, who balance on a very tense tightrope of trust during these challenging days.
Tips for Media Relations as Coronavirus Dominates
March 18th, 2020 by Matt HouseCoronavirus has resulted in remaking the media and social media worlds into one-subject universes, at least for now. As a result, PR pros pitching stories to content creators need to adjust. And before you do anything, make sure your pre-scheduled messages won’t offend during this unsettling moment. After that, adjust expectations and pitch with the content creator’s needs in mind.
Five Tips for Notifying People of Exposure to Coronavirus
March 17th, 2020 by Janice PersonAs PR professionals face an increasing number of communications challenges amidst the COVID-19 pandemic, some communicators will encounter the daunting task of notifying customers, employees and others about the possibility that they have been exposed to the coronavirus. Here are tips to help craft that communication.
In Wake of COVID-19, Communicators Return to Live Video
March 17th, 2020 by Sophie MaerowitzWith an increasing number of institutions and storefronts now mandated to shut down operations, communicators have turned to live video as a workaround for serving existing clientele and reaching new ones. Some organizations have tied live streaming directly to their core missions. Here are some tips for making the most of live streaming during the COVID outbreak (without appearing opportunistic).
In Coronavirus Crisis, South Korea Shows How Government PR is Done
March 16th, 2020 by Frank AhrensSo far, no country is able to control coronavirus. Arguably, South Korea is managing it, despite taking a very heavy hit. A communicator representing the Embassy of South Korea argues the country’s daily and transparent government communications protocol is playing a large role in the nation’s successful coronavirus management.
Best Practices for Communicating Event Cancellations
March 13th, 2020 by Nicole SchumanPR pros become part of a brand’s front line when events are cancelled or postponed. We asked communicators for tips and tactics about how to deliver postponement messages. In a health crisis such as coronavirus, they counsel crafting messages with empathy and positivity. In addition, having a plan for re-scheduling may help, as can streaming.
COVID-19’s New Normal: PR Pros Busy Crafting Messages
March 12th, 2020 by Seth ArensteinFor many communicators and nearly everyone else, the past few days have been a whirlwind. Today, communicators from large and small brands and organizations were racing to react to the coronavirus’s new normal. Here’s a roundup of how brands were handling events of the day.