In the wake of the George Floyd killing and the rise of #BlackLivesMatter, numerous companies issued statements supporting Black and Brown communities. Unless these statements are matched with internal communication and action, they risk doing harm to employees, argues Tamon Geroge, co-founder & CEO of Creative Theory Agency. He offers tactics for such action.
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On Twitter, ExxonMobil Blasts the Presidential Call That ‘Never Happened’
October 20th, 2020 by Seth ArensteinMany companies struggle with if and when to respond to things that happen in the news or on social. For ExxonMobil, a confusing presidential monologue late yesterday prompted a response. Abandoning corporate niceties and jargon, the company stated plainly that a conversation between its CEO and the president never happened. It was a savings of $25 million. Hypothetically.
Disney Disclaimers Provide Responsible Context for Viewers
October 19th, 2020 by Nicole SchumanIn these turbulent times it’s important for brands to acknowledge their mistakes. It’s even more important for brands to audit their mission, policies and content to see if they meet modern-day culture and standards. Disney took this to heart as racial and social justice issues bubbled up to the surface during the past few years. Evaluating its content, Disney has placed warnings on some shows and films in an effort to head off potential issues with audiences.
Professional Bios: What to Include and What to Forget
October 19th, 2020 by Nicole SchumanWhen it comes to writing about and promoting others, PR pros excel. Writing about themselves, however, is more of a problem. One would think writing about yourself should be easy. No one knows you better than you know yourself. And yet, writing your professional bio can be daunting. We asked PR pros about their best practices.
How Communicators Can Lead the Way on Diversity and Inclusion
October 16th, 2020 by Felicia Blow and Andrea Gils MonzónOrganizations, large and small, can work to better understand and improve their D&I practices and seek change. Communicators can lead in these efforts, the co-chairs of PRSA’s Diversity & Inclusion Committee argue in this essay that honors Global Diversity Awareness Month.
When Employees Call Out a Brand on Social, Should It Take a Stand?
October 16th, 2020 by Sophie MaerowitzSometimes, when a company fails to take full stock of its actions—particularly around internal operations—activist employees take to social media to call out their organization. When an employee’s post goes viral, PR pros are expected to pick up the pieces. So, what is the best course of action when an employee puts a company on the stand regarding DEI, the election or another hot-button topic? Experts weigh in.
Winners of PRNEWS CSR & Nonprofit Awards Announced
October 15th, 2020 by PRNEWSCommunicators gathered virtually Thursday to celebrate the honorees for the PRNEWS CSR & Nonprofit Awards program, sponsored by 3BL Media. “In the midst of a global pandemic and social unrest, corporate social responsibility has never… Continued
Kraft Navigates Social Backlash from ‘Send Noods’ Campaign
October 15th, 2020 by Nicole SchumanNot everyone is game for sexy mac n’ cheese. Kraft Heinz celebrated National Noodle Day by encouraging Kraft Macaroni & Cheese lovers to “send noods.” The provocative promotion included a blurred picture of a bowl of mac and cheese, and a play on the misspelling of “nudes.” For many, the joke flopped. Moreover, a recent survey about brands and humor indicates levity is a risky tactic when consumers are dealing with a pandemic and social and electoral upheaval.
[VIDEO] PRNEWS Talks to Sean Tuffnell, Director of Comms at Susan G. Komen, About Breast Cancer Awareness
October 15th, 2020 by Nicole SchumanThis week PRNEWS Live welcomed Sean Tuffnell, director of communications at Susan G. Komen. We discussed the evolving and important messaging surrounding National Breast Cancer Awareness Month.
Johnson & Johnson and Eli Lilly Hit the PR Pause Button on COVID Trials
October 14th, 2020 by Sophie MaerowitzEarlier this week, Johnson & Johnson announced it had paused “further dosing in all our COVID-19 vaccine candidate clinical trials” due to an “unexplained illness” in a volunteer. One day later, drugmaker Eli Lilly paused its clinical trial for an antibody treatment. For PR pros, messages related to the race to find a vaccine and treatment serve as a natural experiment in healthcare communication.