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Organizations, large and small, can work to better understand and improve their D&I practices and seek change. Communicators can lead in these efforts, the co-chairs of PRSA’s Diversity & Inclusion Committee argue in this essay that honors Global Diversity Awareness Month.

Sometimes, when a company fails to take full stock of its actions—particularly around internal operations—activist employees take to social media to call out their organization. When an employee’s post goes viral, PR pros are expected to pick up the pieces. So, what is the best course of action when an employee puts a company on the stand regarding DEI, the election or another hot-button topic? Experts weigh in.

Communicators gathered virtually Thursday to celebrate the honorees for the PRNEWS CSR & Nonprofit Awards program, sponsored by 3BL Media. “In the midst of a global pandemic and social unrest, corporate social responsibility has never… Continued

Not everyone is game for sexy mac n’ cheese. Kraft Heinz celebrated National Noodle Day by encouraging Kraft Macaroni & Cheese lovers to “send noods.” The provocative promotion included a blurred picture of a bowl of mac and cheese, and a play on the misspelling of “nudes.” For many, the joke flopped. Moreover, a recent survey about brands and humor indicates levity is a risky tactic when consumers are dealing with a pandemic and social and electoral upheaval.

This week PRNEWS Live welcomed Sean Tuffnell, director of communications at Susan G. Komen. We discussed the evolving and important messaging surrounding National Breast Cancer Awareness Month.

Earlier this week, Johnson & Johnson announced it had paused “further dosing in all our COVID-19 vaccine candidate clinical trials” due to an “unexplained illness” in a volunteer. One day later, drugmaker Eli Lilly paused its clinical trial for an antibody treatment. For PR pros, messages related to the race to find a vaccine and treatment serve as a natural experiment in healthcare communication.

It is important to celebrate National Hispanic Heritage Month, but it’s also imperative to look beyond that toward the work needed to include all parts of the Latinx community, including Afro-Latinos. Here are some ways PR pros and their organizations can increase inclusion.

In honor of National Hispanic Heritage Month (Sept. 15-Oct.15), we asked Yesenia Reinoso, a 2020 “15 Under 35” honoree (PRSA-NY), to offer tips for communicating with the Hispanic market. As is the case in other markets, authenticity is one of the most important characteristics to ensure your brand bonds with Hispanic consumers.

Christopher Columbus could use a new PR campaign. Brands and organizations seem to be acknowledging this trend and embracing Indigenous Peoples’ Day to honor tribes that populated the frontier of America. We look at several campaigns acknowledging the holiday(s) today.

Awareness months seem like a win-win for brands and organizations. And they can be, assuming they are undertaken with honest intentions. One of the areas that grass-roots group Breast Cancer Action fights is brands and public officials highlighting Breast Cancer Awareness Month for the wrong reasons.