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In an increasingly mobile (and hyper-busy) society, the trend in content format has been to serve messages in smaller and smaller morsels that consumers could accesss without committing much time.

In order to be successful, a nonprofit needs people willing to support their mission through donations, service, advocacy and of course, communications.

In 2012 and 2013, the No Kid Hungry campaign engaged APCO Insight—the opinion research group at APCO Worldwide —to design and conduct opinion research on the perceptions, attitudes and experiences of U.S. public school educators on childhood hunger in their schools.

Rather than leave any possible mystery as to how the money is collected and distributed, nonprofits have to be transparent with stakeholders from the get-go.

When Ohio University learned in March 2012 that it was a contender in the NCAA Sweet 16 basketball tournament for the first time in 50 years, there was a media frenzy in the state of Ohio.

Here’s the story of how a nonprofit was able to gain control of the message during a time of challenge and exceed its goals.

Winner: U.S. Holocaust Memorial Museum 20th Anniversary National Tour & Tribute Working with PR partner Edelman and event planning partner AgencyEA, the U.S. Holocaust Memorial Museum created a multifaceted, multichannel awareness campaign that ensured its… Continued

Winner: American Cleaning Institute 2013 Sustainability Report As a nonprofit trade association representing U.S. cleaning product makers and suppliers, the American Cleaning Institute (ACI) uses its Sustainability Report as an opportunity to highlight its  commitment… Continued

Winner: The Asian Art Museum – Operation: Lost Warrior San Francisco’s Asian Art Museum kicked off its 10th year in its Civic Center location with an exhibition from one of the greatest archaeological discoveries: China’s Terracotta… Continued

Winner: Weber Shandwick with Reboot – Taking a Tech Detox: National Day of Unplugging The American Psychiatric Association considers internet addiction an official mental health disorder. That’s why nonprofit Reboot developed the National Day of Unplugging,… Continued