Winner: Zocalo Group & Dell – The Dell Inspiron Storybook Online Experience To promote Dell’s new touch-screen family computer for the 2010-2011 winter holiday season, the Zocalo Group worked with the computer company to unveil… Continued
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2011 Platinum PR Awards: Media Relations
September 14th, 2011 by PRNEWSWinner: Navistar International Corporation – A Boss Saves Jobs, Helps the Community In order to avoid laying off skilled workers, Chuck Sibley, manager of Navistar’s engine plant in Huntsville, Ala., devised a unique program that… Continued
2011 Platinum PR Awards: Video Program
September 14th, 2011 by PRNEWSWinner: Consumer Electronics Association – CEA’s Innovation Movement Video Brochure for Capitol Hill With the objective of finding a unique way to educate U.S. policy makers about key issues concerning its Innovation Movement campaign, the… Continued
2011 Platinum PR Awards: Influencer Communications
September 14th, 2011 by PRNEWSWinner: Intel and Ogilvy Public Relations Worldwide – Intel Advisors To help consumers become aware of the importance of Intel processors and other Intel technology innovations, the Intel Advisors board was devised in December 2010… Continued
2011 Platinum PR Awards: Social Media Campaign
September 14th, 2011 by PRNEWSWinner: U.S. Army with Weber Shandwick – Sharing the Army Strong Story Given the meteoric rise of social media, the U.S. Army, with the help of Weber Shandwick, focused on increasing its social media engagement… Continued
2011 Platinum PR Awards: Green PR
September 14th, 2011 by PRNEWSHormel Foods kept "green" top-of-mind with its employees through its annual CR report for stakeholders and an engaging communications program which featured a Twitter contest challenging participants’ knowledge of the company’s sustainability practices.
How to Double Your Web Site, Double Your Voice
August 29th, 2011 by PRNEWSBuilding a second Web site may conjure fear and loathing, but there are certain advantages as communications challenges multiply and grow more complex.
Looking for PR Magic? Pull Some Political Strategies Out of Your Hat
August 29th, 2011 by PRNEWSLooking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.
Public Relations in the Age of the Mega-Crisis: Real-Life Strategies That Work
July 11th, 2011 by PRNEWSConventional wisdom says B2B communicators are behind the curve when it comes to crisis response—here are four examples of enterprise crisis comms that disprove that theory.
Nonprofits and Corporate Partners: Adding Value Is the Big Payoff
May 16th, 2011 by PRNEWSNonprofit organizations should consider a corporate partnership more than just a revenue source, instead developing a long-term relationship with mutually beneficial objectives.