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During Advertising Week New York, a panel that included Anna Bassi of The Week Junior, Dylan Collins, chief executive officer of SuperAwesome—the company leading the charge to make the internet safer for kids—and Dr. Alda Uhls, founder and executive director of the UCLA Center for Scholars & Storytellers, spoke to the differences in emerging generations and the importance of social impact-driven messaging.

Each year, PRNEWS celebrates its list of Top Women in PR, an elite group of communications professionals who have spearheaded highly successful campaigns in recent months. They’ve also mentored colleagues and ideated some of the most creative PR plans in the business. So, what does it take to be a Top Woman in PR? We sat down with 2019 Top Woman honoree Adriana Arvizo, external communications manager at Comcast, to find out.

Failure is the mother of success. As business professionals, know this is true. Struggle is the best educator. And innovating and failing fast has become a top business strategy. In this PRNEWS series, in partnership with the Institute for Public Relations, industry leaders share lessons learned from failure.

Each year, PR News celebrates its list of Top Women in PR, an elite group of communications professionals who have spearheaded highly successful campaigns in recent months. They’ve also mentored colleagues and ideated some of the most creative PR plans in the business. So, what does it take to be a Top Woman in PR? We sat down with 2019 Top Woman honoree Adriana Arvizo, external communications manager at Comcast, to find out.

The White House hosted a master class yesterday in how not to do crisis communications. Following the release of notes of a July telephone call between President Donald Trump and Ukrainian President Volodymyr Zelensky, some Democrats received a surprise—the GOP’s talking points about the call. Along with other mistakes this week, the incident emphasizes the importance of PR pros double-checking their work.

Important lessons can emerge from tragedy. For Deirdre Breakenridge, CEO at Pure Performance Communications, the loss of a young family member inspired her to look at the communication gaps between millennials and other generations. Breakenridge will keynote PRNEWS’ Top Places to Work and Agency Elite Awards in November.

There’s good news and bad news with AI. The technology is permeating and its uses are limitless. Unfortunately, the market is flooded both with brands using AI and communicators overusing the word AI. If everyone’s a leader in AI, nobody is. Here are tips and best practices for communicators to employ that will help you craft effective messages about AI.

One person’s disaster can be another’s success. In the case of Thomas Cook’s fall, brands and organizations had a chance to help or hurt their reputations. Communicating and acting with compassion and care helped, of course. Taking advantage of the situation for excessive profits was bound to hurt, with communicators left to explain their brand’s seemingly predatory actions.

Admit it, we all know Girl Scout cookies. On the other hand, do we know the important role Girl Scouts play in encouraging young girls to become interested in science, math and technology? Do we appreciate the organization’s history? As the Boy Scouts rebrands and accepts girls in its ranks, the Girl Scouts must respond. Rebranding is the organization’s best way forward.

While Europe holds responsibility for the creation of GDPR regulations, ripple effects can be felt around the world. “The right to be forgotten” allows the public to request that a company remove content deemed as inaccurate or old. These requests can be based on varying levels of offense, and without strict regulation could wreak havoc on not only the free press, but the heartbeat of content configuration—the Google search.