As we celebrate International Women’s Day, many PR pros who rely on the PRNEWS brand don’t know its founder was a woman. In 1944, Denora “Denny” Griswold had an idea at 3am to start a news vehicle for and about the PR industry. Her husband, publisher of BusinessWeek, agreed and joined her. As important as founding PRNEWS, Griswold was a visionary. At a time when there weren’t enough women in PR to fill her kitchen table, Griswold thought women could do anything.
Diversity, Equity & Inclusion
A Picture Can Speak (More Than) a Thousand Words to Eliminate Bias
March 5th, 2021 by Erika BradburyWords and visuals have consequences. And with nearly one in two female consumers expecting companies to commit to inclusivity and diversity in communication and advertising, it’s important for communicators to carefully consider their messages. To highlight Women’s History Month and International Women’s Day, we spoke about best practices with leaders from Getty Images and the Unstereotype Alliance.
Muriel Fox and Inez Kaiser: Women Communicators Who Made History
March 2nd, 2021 by Jenny FrenkelWith the arrival of Women’s History Month and International Women’s Day, we focus on two of the many female PR pros who’ve made history inside and outside PR.
[VIDEO] PR Vets Assess DEI Initiatives—One Year Later
February 24th, 2021 by Nicole SchumanPRNEWS Live welcomed Neil Foote, board president, National Black PR Society, and Porter Novelli, SVP Dwayna Haley on Feb. 24, 2021. Our topics included: DEI during the pandemic, Black History Month and the one-year anniversary… Continued
Beyond Black History Month: 2021 Cannot Be Just Another Year
February 17th, 2021 by Ariane LovellThe recruitment, development and retention of Black professionals is vital to bringing new concepts and ideas to the table. To create sustained allyship, we must be prepared to go beyond Black History Month to understand our audiences and our Black colleagues.
Young Voices: A PR Pro with a Sense of History
February 11th, 2021 by Seth ArensteinIn this new series, PRNEWS asks young communicators about their view of the industry and of life, what skills they’ve acquired and what they wish they’d known about before beginning work. Our first young PR pro is Cedric F. Brown. He offers his perspective on diversity, useful skills and how Jackie Robinson and Ofield Dukes inspire him.
[VIDEO] OkCupid Discusses Inclusive Valentine’s Day Campaign
February 10th, 2021 by Nicole SchumanPRNEWS Live welcomed Michael Kaye, global communications and public relations manager at OkCupid. We discussed the dating site’s inclusive messaging and bold Valentine’s campaign. You can view PRNEWS’ library of free LinkedIn Live streams here.
Realigned CSR, Online Brand Marketing, Fun Shopping to Mark 2021
February 5th, 2021 by Daniel KimHow has the pandemic changed the way consumers behave and, as a result, how brands communicate and market? Four professors attempt to answer those questions as they look ahead at 2021 trends in PR, communication and marketing. They anticipate much online shopping and a realignment of CSR.
Black PR Pros Remember the Past and Look to the Future
February 3rd, 2021 by Carmella GloverAs PR pros celebrate Black History Month during a virtual event at the Museum of PR next week, several panelists offer perspectives on the roles of Black PR pioneers and work that’s still needed. They call for increased recruitment and retention of Black PR pros and placement of more Black PR executives in senior positions.
Brands That Posted Once about DEI Received High Engagement, But Will They Act?
February 2nd, 2021 by Erika BradburyIn the wake of calls for social justice last summer, it seemed as though every brand issued a statement or a black square. Indeed, there were plenty of brand posts about diversity, equity and inclusion (DEI).