Crisis Insider

Crisis Insider contributor Brett Bruen talks with Alyssa Farah, former President Trump’s director of communication, about lessons learned from what were undoubtedly some of the most intense interactions any media relations team ever experienced. Several are relevant as companies prepare for, and respond to, today’s polarized political climate.

For this month’s Crisis Interview, we talked with Kelly Stepno and Jim Moorhead of APCO about risk and risk assessment.

A tweet, statement or leaked email from the likes of Elon Musk, Mark Zuckerberg and former CEOs John Schnatter (Papa John’s) John Schnatter and Travis Kalanick (Uber) could make or break a company’s reputation. Regardless of your organization’s size, preparing for leadership gaffes is an essential part of any PR pro’s job.

During a crisis, let others speak on your behalf. It can be an awkward feeling when the harsh winds and torrential rains are battering your company’s reputation.  Yet, in many cases, others can do a far better job of explaining who you are and what really happened.

This month’s terms to know: Hodl, FUD and Onlyness.

One of the biggest obstacles to effective crisis management is denial: company managers refuse to believe there is a risk that needs attention.   

For communicators, ethics permeate their daily activity. A new study reveals just how much

How do we, as communicators, ensure our shadow reflects our company, our organization’s culture and our brand values, rather than the news, accurate or not, surrounding a crisis?

Crisis pros know it’s important to have the right tools in their arsenal. A platform that can monitor traditional and social media is one of them.  Having  such data before,  during and after a crisis can be invaluable to crisis pros.    

In this month’s issue, we ask crisis pros whether the AP averted a crisis over its handling of Emily Wilder’s firing