Stories by Robert Hastings

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A Three-Part Approach to Communication Can Help Mitigate the Effects of a Crisis

June 15th, 2021 by

How do we, as communicators, ensure our shadow reflects our company, our organization’s culture and our brand values, rather than the news, accurate or not, surrounding a crisis?

Lessons from the Front Lines: Public Affairs and the Military

November 11th, 2019 by

Imagine practicing PR when your organization’s business objective is protecting democracy and defending millions of lives. Veterans Day affords us a moment to reflect on the 4,000 men and women who make up the U.S. military’s public affairs team. Many of us might be surprised to discover how some of the work they carry out is similar to what we as strategic communicators do every day.

How Bell Helicopter Ensures Brand Is at the Heart of Everything It Does

March 27th, 2017 by

In our regular feature that looks at trends in PR, Robert Hastings, the CCO of Bell Helicopter, discusses how critical it’s been for Bell to put its brand at the center of every communications effort it undertakes.