Stories by Robert Hastings

PR trade associations can’t penalize outliers like 5WPR’s Ronn Torossian, who cheated for profit. Business must join PR in eliminating unethical players.

How do we, as communicators, ensure our shadow reflects our company, our organization’s culture and our brand values, rather than the news, accurate or not, surrounding a crisis?

Imagine practicing PR when your organization’s business objective is protecting democracy and defending millions of lives. Veterans Day affords us a moment to reflect on the 4,000 men and women who make up the U.S. military’s public affairs team. Many of us might be surprised to discover how some of the work they carry out is similar to what we as strategic communicators do every day.

In our regular feature that looks at trends in PR, Robert Hastings, the CCO of Bell Helicopter, discusses how critical it’s been for Bell to put its brand at the center of every communications effort it undertakes.