The US presidential election is all about competing personal brands, argue two executives at Ipsos, one of the world’s largest public opinion polling companies. Though the president has a formidable road ahead, his brand-loyal base could inject some surprises into the contest.
Stories by Chris Murphy and Chris Jackson
Seeing The Election as a Contest Between Two Brands
November 2nd, 2020 by Chris Murphy and Chris JacksonPR Should Beware of Zombie Accounts
October 30th, 2020 by Joshua SmithYet another thing PR pros need to be aware of: Zombie accounts on social media. These accounts can influence campaigns and even engage with your followers. How should communicators handle such monsters? We offer some tips.
What PR Pros Can Learn from Eddie Van Halen
October 28th, 2020 by Mike EmeryGuitarist Eddie Van Halen, who died Oct. 6, was not only a guitar virtuoso, he augmented his talent with a knack for adapting to trends and audiences, though remaining true to his brand. Moreover, he was not content to rest on his laurels and worked hard to acquire new skills. These are attributes common to good communicators.
Winners of PRNEWS Platinum Awards Announced
October 27th, 2020 by PRNEWSMarketing and communication professionals gathered virtually Tuesday to celebrate honorees selected for the PRNEWS Platinum Awards, which recognize excellence across people, teams and campaigns.
Tips for Communicators Considering a Transition Back to the Office
October 27th, 2020 by James WrightA majority of communicators is unlikely to return to the office soon. Still, PR leaders are considering how to transition staff back to the office, either now or post-pandemic. James Wright, global CEO of Red Havas and global chairman, Havas PR Global Collective, shares ideas he’s considering for the transition back to the office.
Why Former VP Biden’s Media Strategy is Working
October 23rd, 2020 by Jenny WangA traditional view of PR sees success as dominating news cycles with as much buzz as a brand or celebrity can generate. Former VP Joe Biden is not doing this. Instead, he’s allowing his opponent, the president, to do most of the talking. Kglobal VP Jenny Wang explains why this tactic is working well for the Biden Harris campaign.
Tips to Bolster Multicultural Communication Internally
October 20th, 2020 by Tamon GerogeIn the wake of the George Floyd killing and the rise of #BlackLivesMatter, numerous companies issued statements supporting Black and Brown communities. Unless these statements are matched with internal communication and action, they risk doing harm to employees, argues Tamon Geroge, co-founder & CEO of Creative Theory Agency. He offers tactics for such action.
How Communicators Can Lead the Way on Diversity and Inclusion
October 16th, 2020 by Felicia Blow and Andrea Gils MonzónOrganizations, large and small, can work to better understand and improve their D&I practices and seek change. Communicators can lead in these efforts, the co-chairs of PRSA’s Diversity & Inclusion Committee argue in this essay that honors Global Diversity Awareness Month.
Winners of PRNEWS CSR & Nonprofit Awards Announced
October 15th, 2020 by PRNEWSCommunicators gathered virtually Thursday to celebrate the honorees for the PRNEWS CSR & Nonprofit Awards program, sponsored by 3BL Media. “In the midst of a global pandemic and social unrest, corporate social responsibility has never… Continued
How PR Can Move Beyond National Hispanic Heritage Month
October 14th, 2020 by Carla SantiagoIt is important to celebrate National Hispanic Heritage Month, but it’s also imperative to look beyond that toward the work needed to include all parts of the Latinx community, including Afro-Latinos. Here are some ways PR pros and their organizations can increase inclusion.