Gaining back the trust of Boeing’s shareholders, employees, customers and passengers will require three steps, our author writes: acknowledgement, remediation and communication—otherwise known as ARC, or creating the ARC of success. Here’s how the company’s new CEO could proceed.
Stories by Richard Holt
PRNEWS Announces 2024 Top Women in PR
June 4th, 2024 by PRNEWSMeet the 2024 PRNEWS Top Women—the supportive, innovative, inspiring women making an impact on their organization, whether that’s leading the brand out of a crisis, breaking into new markets, engaging a new audience or mentoring other colleagues.
Media Relations 101: Talking to Journalists at Events
May 29th, 2024 by Henry CookeOne of the best things about going to live conferences and other events is talking with the journalists who attend them. Here’s some top tips on how to make the event-media connection work.
Social Search: How Users are Turning to Social Media for Information and Discovery
May 24th, 2024 by Leslie LicanoIf social search on the rise, how can brands integrate tailored social search strategies into their communications mixes?
PRNEWS Announces 2024 Education A-List Honorees
May 23rd, 2024 by PRNEWSPRNEWS has announced its 2024 Education A-List, the PR industry’s comprehensive roster of the best higher learning institutions.
How To Optimize Success at Your First Trade Show With a Client
May 22nd, 2024 by Madi OlivéIncorporating trade shows into your broader marketing strategy offers invaluable opportunities to elevate your clients’ visibility, credibility and market presence. Here are several strategies you should consider implementing to ensure your next trade show is a success for both you and your client.
Diddy’s Apology Disaster: 4 Lessons in What Not to Do
May 21st, 2024 by Daniel BrackinsThe internet is fuming with criticism over Diddy’s recent apology for physically abusing his ex-girlfriend. The apology, awkwardly timed after video evidence surfaced, reads more like a self-help infomercial than a genuine expression of remorse.
How to Avoid Google Penalizing Your AI-Generated Content
May 20th, 2024 by Sarah EvansThe resulting influx of AI-generated content begs the question: how will Google treat this kind of content? Will brands and creators get penalized for using AI?
Get the Most Out of LinkedIn’s Data to Boost Your Thought Leadership Campaigns
May 13th, 2024 by Clayton Durant and Dorianne CiccarelliFollowing are three recommendations to help you harness LinkedIn data to make faster and smarter decisions with greater ROI for your executive eminence programs.
Guess What? PR and Motherhood Aren’t That Different
May 9th, 2024 by Gabrielle WrightDespite the similarities, there’s an ultimate differentiator between PR and motherhood: the lifelong bond between mothers and their children. In PR, we can lose a client or change jobs, but as mothers, we are our children’s foundation for life.