Similar to nearly all businesses, hospitals have had to adapt during the pandemic to succeed. This has put a premium on hospital communicators, who are applying a bevy of PR basics to the situation. Two senior directors at APCO Worldwide discuss the sector and how its insights can apply to communicators and business across industry.
Stories by Jim Moorhead and Rich James
How Hospital Communicators are Reinforcing Brands During the Pandemic
September 15th, 2020 by Jim Moorhead and Rich JamesHow a Story Spreads Can Help PR Pros Spot Fake News
September 11th, 2020 by Michael BurkeA team of international researchers used AI to detect patterns in how real news and fake stories propagate. The team discovered several signs about how stories spread that may help to determine authenticity. Fortunately, these signs can be detected early, before a fake news story spreads too far. Learning to spot some of these signs can benefit PR pros, argues Michael Burke of MSR Communications.
A Message for Communicators on Ethics Month
September 10th, 2020 by T. Garland StansellAs PR pros celebrate Ethics in Communication month, PRSA’s chair Garland Stansell urges communicators to redouble their effort to always do the right thing. Advocating for truth and responsibility is a key, if not the key, element of a communicator’s daily role, he writes.
Three Tips to Help Navigate Difficult PR Conversations
September 9th, 2020 by Kellie MurphyNobody enjoys having difficult conversations. Sometimes, as PR pros, we have difficult exchanges with those who pay our salary and can influence our career. Being direct, empathetic and solutions-oriented can help make such exchanges less difficult and, most important, help build trust and understanding.
Lessons Earned: How a 3-Day Off-Site ‘Changed My Life’
September 8th, 2020 by Geoff CurtisIn the latest article in this series with the Institute for PR, veteran communicator Geoff Curtis discusses how a three-day off-site helped change his life. 10 years later, he’s still applying the lessons he learned during the off-site as he continues on a journey toward self-awareness.
Your Office is Now Virtual; It’s Time to Adjust Your Budget
September 2nd, 2020 by Melissa MathewsWith so many companies deciding to stay with virtual work arrangements, what you used to budget for office costs/overhead now is available for other uses. How should communicators spend this new-found money? Our author, a veteran of remote work, has several ideas.
PR Urged to Monitor Foreign Agents Registration Act
September 1st, 2020 by Robert Kelner, Brian Smith and Alexandra LangtonMany PR firms, media companies and advertising agencies have noticed the Department of Justice (DOJ) increasingly is targeting these sectors for enforcement under the Foreign Agents Registration Act (FARA). A trio of attorneys tells communicators what they need to know about this statute.
[QUIZ] Do You Know Your PR History?
August 31st, 2020 by PRNEWSDo you know the history of PR? If so, you should be able to handle this quiz with ease. Be prepared to learn something (who the first Black woman to own a PR firm was, who is considered to be the “father of PR,” or which legendary PR pro helped conceive the celebration for the first Earth Day in New York).
Will TikTok’s PR Campaign Work?
August 27th, 2020 by Mark PasetskyThere seems to be a new story everyday with TikTok, the popular video-sharing app that’s in a battle against the White House for survival. The most recent story is that new CEO Kevin Mayer is leaving after just four months. Still, TikTok is fighting back, deploying weapons that are familiar to PR pros. Can it win?
Women’s Equality Day and PR: A Work in Progress
August 26th, 2020 by Anne GreenToday we celebrate the 100th anniversary of Women’s Equality Day, marking a century since women won the right to vote via the 19th Amendment. It’s prudent to temper the celebration and recognize that the vestiges of inequality persist. The author offers examples of how PR can attack current instances of inequality.