Stories by Nicole Schuman

Emergency Checklist

Climate Change Requires Comms Pros to Adapt

August 30th, 2023 by

In honor of the upcoming National Preparedness Month in September, PRNEWS decided to take a look at crisis from a climate change point of view.

Starbucks releases pumpkin spice latte early, but pumpkin spice sales are already down this year.

PR Roundup: PSL Fatigue, Amazon’s Tough RTO, AP Style AI Updates

August 24th, 2023 by

PR Roundup looks at Amazon failing employee communication when it comes to RTO, AP Styleguide’s latest updates on AI and the earliest return of the Pumpkin Spice Latte ever. 

LinkedIn Live featured a discussion with PRNEWS and Brady regarding PR and ending gun violence.

[VIDEO] PRNEWS Live Discusses PR, Messaging and Gun Safety

August 23rd, 2023 by

PRNEWS spoke with Brady: United Against Gun Violence, to discuss its latest partnership with the AdCouncil—a campaign called End Family Fire. The discussion focused on the power of communications and the PSAs connected to them.

photo of a student working on a laptop in regards to what PRNEWS readers learned from their college days

Top Tips: Best Lesson You Learned in College

August 22nd, 2023 by

Aside from the mandatory use of shower slides—we wondered what other nuggets of wisdom the PR community took from their college days. 

Harvard University and many other schools need to become more transparent when it comes to admissions to regain public trust.

How Colleges and Universities Can Regain Trust After Admissions Reveals

August 17th, 2023 by

In order to regain student trust, colleges need to take steps to ensure that the admissions process is fair and transparent.

A graphic of question marks provides the background art for our PRNEWS Explainer series which today asks what is an annual report?

Explainer: What is the Difference Between CSR and Purpose?

August 15th, 2023 by

At first glance, the two terms, CSR and purpose may seem interchangeable.

how to create social video when you are not an expert

How to Create Social Video Like an Expert (Even When You Are Not)

August 14th, 2023 by

PRNEWS asked some video experts for some tips for communicators who may not have an editing and production background, but can create engaging social video with some simple guidance.

WeWork reveals its continual revenue decline, but should pay attention to how it communicates this externally and internally for concerned stakeholders

PR Roundup: WeWork Dives, Disney+ Cost Increase, Newsjacking Out

August 11th, 2023 by

Bad news continues for WeWork, and Disney+ looks to add to consumers’ empty pockets.

Blogger playing violin during online broadcast creating user generated content through a cell phone

Top Tips: Utilizing User Generated Content (UGC)

August 9th, 2023 by

User generated content (UGC) allows audiences to see people, very much like themselves, showcasing relatable stories and social media posts for products and experiences.

Pee Wee Herman star on Hollywood boulevard covered with roses

PR Roundup: Lizzo Fizzles, USWNT Called Out, Pee-wee’s Legacy

August 4th, 2023 by

For celebrities and public figures like Lizzo, the USWNT and Paul Reubens (Pee-wee) it’s not always about how you fall, but how you get back up again.