Stories by Nicole Schuman

OceanGate

PR Roundup: Alito Pivots, the OceanGate Tragedy and a Tech Billionaire Cage Match

June 23rd, 2023 by

This week saw unexpected media pivots from a political public figure and a devastating end to a story many followed around the globe. Communicators continue to need to be prepared for anything. 

A group of people is against the backdrop of modern buildings. Blurred motion. Silhouette.

With Return to Office Policies in Place, Staff Must Communicate the Why

June 21st, 2023 by

Many employees may experience anxiety regarding a looming RTO—especially if they’ve been in a beneficial remote routine for the past several years. A strong, clear internal communication strategy can help navigate that.

Juneteenth flag waves next to American flag

Communications Dos and Don’ts for Acknowledging Juneteenth

June 15th, 2023 by

By following these communication dos and don’ts, you can help to ensure that Juneteenth is a meaningful and respectful celebration for everyone.

A man is trying to interview another man who is pushing him away, and yelling into a phone, in an attempt to go rogue from the original message

What to Do When Your Client Goes Rogue

June 13th, 2023 by

The public has seen its share of oversharing go badly. This includes CEOs, managers, and even brand social media accounts going rogue—a PR professional’s worst nightmare. 

The Empire State Building disappears in an orange haze due to the Canadian Wildfire smoke clouds drifting over the Northeastern U.S.

PR Roundup: Smokey Skies, the PGA Surprise and Licht Leaves

June 9th, 2023 by

Smokey orange skies and disappearing skyscrapers, PGA going back on its moral promises and another upheaval of executives at a major news network made for a chaotic week in the latest PRNEWS PR Roundup. 

What the Axios Harris Poll 100 Can Teach Brands About Reputation

June 6th, 2023 by

There’s a lot for aspiring organizations to learn from the businesses in this list about maintaining a good reputation with the public.

Ben Finzel and Laura Nguyen faces in 2 circles for a PRNEWS Live graphic

[VIDEO] PRNEWS Live Celebrates Pride and Discusses Brand Safety

June 6th, 2023 by

PRNEWS discussed proactive ways brands can protect themselves and their employees during Pride Month, encouraging a positive and inclusive experience for all.

Pride community in a giant crowd with LGBT rainbow flag raised.

PR Roundup: Pride Safety, Diddy Sues Diageo and AI Failure

June 1st, 2023 by

This week’s Roundup takes a look at Pride backlash, Diddy’s DEI battle and AI woes. 

A woman puts her finger up to her lips in a shushing sign, while on the phone, looking at a laptop screen. She is telling the person on the other end that this is important information for an exclusive.

Pitching an Exclusive: Do’s and Don’ts

May 31st, 2023 by

Several PR veterans provided tips on how to proceed when it comes to offering an exclusive to a journalist.

target logo on cell phone

PR Roundup: DeSantis Campaign Launch, Backlash for Target, Remembering Uvalde

May 25th, 2023 by

This week our PR Roundup looks at a disastrous campaign launch for Ron DeSantis and backlash for Twitter, the importance of remembrance and the latest conservative outrage aimed at Target.