Stories by Nicole Schuman

It’s time for communicators to sharpen their pencils, dust off their notebooks and pay close attention to the world of NIL.

Brands cashed in on the trending release, with some achieving a better delivery when piggybacking on PSL than others.

One of the myriad ways PR is working to address inequality is by acknowledging pay inequity and the gender pay gap.

PRNEWS welcomed Shannon Tucker, VP of NextPR to chat about tips for PR professionals, companies and agencies during a recession.

How a company handles the communication of a layoff can have not only an impact on their current workforce and future employees, but its overall reputation as well.

Acknowledging poor performance is one thing, but the CDC has a long road ahead to rebuild public trust.

One of the cornerstones of PR is reputation. So, why would someone give Adam Neumann another chance after such a public business failure? 

With the harried pace of PR, AI tools, in theory, should make communicators’ lives easier. For example, AI can assist with measurement and campaign assessment. Similarly, perhaps AI can add the equivalent of a few extra hands during a PR crisis.

If medical information about monkeypox is not getting out to the right people, or even getting out at all, disinformation will spread. 

We look at the definition, breakdown and best practices for communicators regarding ERGs or Employee Resource Groups.