Stories by Nicole Schuman

As the world changed in March 2020, so too did the future for many college seniors who graduated months later. With Gen Z entering the workforce, millennials taking more leadership positions, and technology platforms proving to be important tools for communication, some firms are changing the way they recruit for PR jobs. 

What a start to the week for anyone working for Toyota PR. Axios released a report late Sunday (June 27) regarding the car maker’s political donations, which were found to fund 37 donations to Republican election objectors. 

While the travel industry is sure to appreciate a spike in sales, it’s also feeling the burden of carrying more passengers while attempting to rehire a workforce that COVID-19-related furloughs and early retirements tore apart.

Omnicom’s chief equity officer Emily Graham delivered an impassioned keynote to the PRSA-NY DEI event about how the pandemic and social media helped catalyze change throughout the past year.

PRNEWS Live welcomed Alexander Slater, Founding Partner at Clyde Group, to chat about Pride Month, DEI and ‘the new age of PR.’.

Crisis pros know it’s important to have the right tools in their arsenal. A platform that can monitor traditional and social media is one of them.  Having  such data before,  during and after a crisis can be invaluable to crisis pros.    

Media relations can take a completely different turn when your client or organization becomes the target of media. Hamane Niang, the top official in international basketball, stepped down prior to the release of a New York Times abuse investigation yesterday.

New research shows that 62 percent of B2B tech organizations struggle to find writers and communicators who can deliver the thought leadership content needed to promote their companies.  

While the response time may have caused some to question the integrity of the response, Gene Grabowski, partner, kglobal, said Kemper did an adequate job to cover that with her explanation.

What is the significance of the APR, those letters you see behind the name of some PR pros? Is the time and energy needed to attain the APR accreditation worth it in terms of better jobs and salary? Does it attract business? Do seasoned communicators need it? We asked PR pros with the APR and those without it for their views.