Archive:

In this installment, we honor Earth Month and Earth Day with a collection of terms discussing climate and the environment.

OkCupid’s global communication chief Michael Kaye discusses how the company uses data as a media-pitching tool.

The rise in consumer interest in electronic vehicles highlights the need for clear, effective messaging. Education is a priority as is jargon-free communication that addresses range anxiety and infrastructure issues.

Yale’s Climate Change Communication program says the country has 6 views of global warming. Our author presents 3 ways of engaging them.

Want more evidence that the actions of one person can change the world? We offer the story of the late Marilyn Laurie, a stay-at-home mom who later became a titan of the PR world as a top communicator at AT&T. Not coincidentally, she also played a major role in organizing the first Earth Day celebrations in NYC, in 1970. Her former colleague at AT&T, Dick Martin, tells us how Laurie helped communicate about the initial Earth Day.

With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.