In this installment, we honor Earth Month and Earth Day with a collection of terms discussing climate and the environment.
Archive:
How Leaning into Data Helps OkCupid Differentiate Itself When Pitching
October 21st, 2022 by Tai NicholsOkCupid’s global communication chief Michael Kaye discusses how the company uses data as a media-pitching tool.
Communicators Push Educational Messages as American Interest in Electric Vehicles Grows
October 4th, 2022 by Nicole SchumanThe rise in consumer interest in electronic vehicles highlights the need for clear, effective messaging. Education is a priority as is jargon-free communication that addresses range anxiety and infrastructure issues.
Three Approaches for Engaging Global Warming’s ‘Six Americas’
September 7th, 2022 by Sandra EricsonYale’s Climate Change Communication program says the country has 6 views of global warming. Our author presents 3 ways of engaging them.
PR Pro Marilyn Laurie and the Story of the First Earth Day
April 22nd, 2020 by Dick MartinWant more evidence that the actions of one person can change the world? We offer the story of the late Marilyn Laurie, a stay-at-home mom who later became a titan of the PR world as a top communicator at AT&T. Not coincidentally, she also played a major role in organizing the first Earth Day celebrations in NYC, in 1970. Her former colleague at AT&T, Dick Martin, tells us how Laurie helped communicate about the initial Earth Day.
Earth Day Report: The Environment is Just Part of Your Sustainability Story
April 22nd, 2013 by By Amanda DemarestWith the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.