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for subscribers only Welcome to your PRNEWS weekly update. We hope you’re enjoying Measurement Month, despite the arctic weather some of you are experiencing. On the plus side, the temps make it ideal to stay…
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JUUL Labs, the now ubiquitous e-cigarette manufacturer whose pocket-sized vaporizers work with its propriety pods of nicotine liquid, has found itself in a free fall over the past few months. In June, the company's own city…
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In an interesting twist, Uber announced the launch of a new app, for the gig-economy, starting in Chicago. Some may see this as a sign of getting back to its roots. Uber Works will allow temporary workers to search for jobs in bartending, stocking and cleaning, amongst others.
With tonight's Platinum PR Awards, PRNEWS' most prestigious honors, we revisit a 2017 Platinum Hall of Fame inductee, Let's Win! Pancreatic Cancer. Finn Partners' Gil Bashe and John Bianchi write that Let's Win! continues to do great work, though pancreatic cancer is spreading fast. A massive effort is needed to tame this scourge.
PRNEWS' Platinum PR Awards honor the best of the best, the professionals and teams who have driven tremendous successes for the brands and charitable causes they champion. At the gala, which will be held Sept. 17 at the Grand Hyatt in New York City, several hundred communications professionals will gather to celebrate the top communications and marketing campaigns of the last year, as well as the PR and marketing professionals behind the strategy and execution of those initiatives. Here are the finalists.
The new Chief Strategy Officer at FleishmanHillard, Marjorie Benzkofer, talks to us about how she keeps 4,000 employees working in concert and why brands continue to struggle aligning their values and actions.
Yesterday, Bloomberg cited a 2018 Pew Research Center study that found YouTube to be the most popular online platform among those in rural America—at 59 percent—drawing more eyes than Facebook, Instagram, Twitter and more. This trend comes bundled with some strong takeaways for communicators about why how-to, service-oriented content always does well and why YouTube is a more powerful platform for engagement than many PR Pros realize.
More, more, more seems the catchphrase of the digital way of life. Perhaps, though, we've reached an inflection point. Several social media and digital thinkers lately have started to espouse the need for a less-is-more viewpoint. The latest is John Shehata, a Condé Nast VP, who argues that instead of creating more and more content that few will read, a path to success is to use SEO analysis to pick evergreen content that can be strategically refreshed and re-published.
PRNEWS has learned that, as the story of Ogilvy's work with the Customs and Border Patrol broke, its Mexico division is also winning awards for work with clients like the Refugee Nation Olympic team and AeroMexico, whose primary advertising campaign criticizes President Trump's immigration policies.
Boot Camp Kickoff: How Google Can Assist with a PR Pro’s Workflow This fireside chat does not have any slides How to Integrate Google Analytics into Your Communications Strategy Stephen Roda, Manager, Analytics, Investis Digital…
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