Career Advice


2023: A Growth Year for PR, But Also More Crises, Labor Issues and Internal Communication

December 2nd, 2022 by

Overall, the mood of our PR prognosticators is upbeat as they anticipate PR continuing its recent ascension into 2023.

This Thanksgiving, PR Pros Should Embrace The Break

November 22nd, 2022 by

Mike McDougall’s Thanksgiving column is a PRNEWS tradition. His advice for stressed PR pros sounds good to us.

What to do When Your ‘Editor’ Can’t Edit

November 21st, 2022 by

Good editors can improve PR and other forms of writing. However, bad editors are another story. Here’s a light-hearted survival guide.

PRNEWS Doubles Education A-List, Sees Rise in Analytics, Strategy, Writing, DEI

November 15th, 2022 by

Signifying a growing popularity in PR as an academic major, our 2023 Education A-List has doubled in size. We noticed a rise in schools revising their curricula, offering classes that emphasize data and analytics as well as strategy and writing.

What You Learn about PR from Working at a Haunted House

October 19th, 2022 by

Which is scarier? Nights lurking around a haunted house as a Zombie Pickle or spending days pitching media at a PR firm? In time for Halloween, our writer finds similarities between the two.

newspapers lined up

PR Realities You Won’t Find in Communication School Textbooks

September 12th, 2022 by

PR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.

how writing style and grammar changes with age

Despite Disagreement Over Length, Academics and Communicators Say Writing Remains Top Skill

August 7th, 2022 by

Length matters. While good writing is good writing, PR professors and communicators differ over short- and long-form’s dominance.

Russia’s Military Failures Provide Lessons for PR Leaders’ Success

June 8th, 2022 by

I’ve written how the United States Navy shaped my leadership style in the communication world. Those lessons have been on my mind recently as we watch Russia’s invasion of Ukraine. Russia’s operational failures recall valuable… Continued

Reshaping the Leadership Paradigm will Help AAPI, Others

May 30th, 2022 by

As Asian-American Heritage Month ends, there’s a lack of AAPI members in leadership jobs. The American view of leadership could be at fault.

A PR Priority: Raising Awareness Around Mental Wellness

March 30th, 2022 by

PR should address staffers’ mental health. Listening to employees and communicating wellness efforts are good first steps.