Career Advice

Covid changed the nature of PR work. Communicators value flexible hours and increased compensation most, a new PRNEWS survey shows. In addition, though they don’t want to be in the office every day, communicators believe in-person collaboration is vital for careers and clients.

For our series, Top Five, we asked communication professionals where to start when coming back in the new year.

In honor of National Mentoring Month, we held a virtual roundtable to discuss how Covid changed mentorship; how mentorship influences recruitment and retention; and advice for those seeking a mentor.

We saw good sportsmanship during the World Cup. Yet being a good sport transcends the athletic field. Sportsmanship’s lessons work in PR and even in zero gravity, aboard the International Space Station.

Overall, the mood of our PR prognosticators is upbeat as they anticipate PR continuing its recent ascension into 2023.

Mike McDougall’s Thanksgiving column is a PRNEWS tradition. His advice for stressed PR pros sounds good to us.

Good editors can improve PR and other forms of writing. However, bad editors are another story. Here’s a light-hearted survival guide.

Signifying a growing popularity in PR as an academic major, our 2023 Education A-List has doubled in size. We noticed a rise in schools revising their curricula, offering classes that emphasize data and analytics as well as strategy and writing.

Which is scarier? Nights lurking around a haunted house as a Zombie Pickle or spending days pitching media at a PR firm? In time for Halloween, our writer finds similarities between the two.

PR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.